Breeze AI: Copilot, Agents, and Intelligence - HubSpot's Fall 2024 Updates Unpacked
Those familiar with HubSpot understand quite well at this point that they don't tend to shy away from releasing product updates regularly, and sometimes quite aggressively. This year, HubSpot may have outdone themselves, though, as they aim to release not just a significant amount of updates, but perhaps some of the most influential, impactful, and consequential updates in recent years. To understand the scope of these recent updates, it’s important to understand what HubSpot’s aiming for with them. In spring of 2024, HubSpot released a number of updates relating to AI usage in their platform, with the goal of helping businesses “reinvent their process for the AI era at every stage of their go-to-market strategy.” What we see in this recent round of updates both continues and builds on this, aiming now to help businesses “reinvent growth with solutions that are easy to use, fast to adopt, and unified with data.” Put simply, their aim is to build on and (quite significantly) enhance ...
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