p80 Stands Out at FABTECH 2023 with Three Key Presenters

CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.

protocol 80s Josh Curcio, CRO, and Holly McCully Jobe, COO, focused on the Sales & Marketing Track, while Nate Rodgers, IT Business Development from partner company Omnis Technologies, presented on Smart Manufacturing.

Tuesday and Wednesday, Curcio enlightened attendees on topics such as bridging the gap between manufacturing sales and marketing, the power and relevance of inbound marketing in manufacturing, and the importance of marketing automation for manufacturing efficiency.

On Wednesday, McCully Jobe dove deep into the foundational understanding of inbound marketing for industrial enterprises and the interplay between AI and content marketing – a topic of great significance in today’s digital realm.

Later Wednesday, Rodgers wrapped up by shifting the focus to IT, addressing the looming threat and imperatives around ransomware, and emphasizing the criticality of cybersecurity in the manufacturing domain.

Amongst the myriad of manufacturers gracing the FABTECH platform, multiple p80 clients also attended the event, including notable names like Suburban Manufacturing, MAINWAY, and AngleLock. 

“The energy at FABTECH is so exciting and it's incredible to be asked to be a part of such an amazing event. We always walk away learning a lot to apply to our work with clients and hope we can impart some of our tricks of the trade for attendees!" exclaimed McCully Jobe.