Inbound vs. PPC: Is PPC Inbound or Outbound Marketing?
The farmboy and the princess. The swordsman and the giant. The grandfather and his grandson.
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December 02
November 22
Efficiency through CRM | Managing HubSpot for Multiple Companies
Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary steps in the reporting process. 3 Setup Options for HubSpot When Managing Multiple Accounts From data management to brand identity, there are a lot of balls to juggle when managing multiple brands under one parent organization. HubSpot provides different solutions for this, tailored to your company’s needs. Various approaches can be configured to maximize their ease of use and accessibility while also limiting access based on team needs.
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November 21
FABTECH Forecasting: What to be Excited About in 2023!
Last week, the p80 crew took a trip down to Atlanta for FABTECH 2022. While walking the floor, we talked to people from a myriad of different companies to get a pulse on the new and exciting technology being introduced to the industrial sector in 2023.
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November 21
Inbound vs. ABM: A Deep Dive into Best Practice
Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.
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October 24
SEO Content Strategy: Your Old Content Can Still Attract Traffic
“Inbound marketing is the bee's knees! Unlike many other marketing strategies, inbound focuses on everything from getting noticed through delighting current customers. As you could guess, there are many moving parts to any successful inbound marketing strategy...some easy, minimal tasks, some time consuming, difficult tasks."
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September 22
Switching Marketing Agencies: 8 Red Flags to Look Out For
Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.
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September 01
How to Create a B2B Content Strategy in 6 Simple Steps
Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.
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August 31
Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing
Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the acquisition of one company by another.
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August 31
Inbound Marketing Plan For New Products
From the countless hours spent creating blueprints, mockups, and implementing design changes, bringing a new product to market is a major investment for any business. But the hard work doesn’t stop once the product is created. To ensure a successful product launch, it’s crucial to develop a strategic marketing plan that efficiently gets your product out in front of different audiences.
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August 25
Over-optimization | When SEO Goes Sour
From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?
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