INBOUND MARKETING BLOG

5 Video Marketing Strategy Examples for Manufacturing Company Websites

• By Adam Vosler

Research shows that today’s internet users prefer videos over text and pictures. (

The Essential B2B Marketing Tactics for 2023

• By Christopher Michel

You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.

How To: Allocate Budget for a Digital Marketing Strategy in 5 Steps

• By protocol 80

There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.

Social Media Cheat Sheet for Manufacturers

• By Adam Vosler

How to Prepare a Google Ads Agency to Manage Your PPC Account

• By Josh Curcio

Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

10 Questions to Ask Your Google Ads PPC Agency

• By Josh Curcio

Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies. In fact, some of these businesses are getting straight up taken advantage of.

How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

• By Adam Vosler

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

B2B Lead Generation: How to Check if a Website Has Google Analytics

• By Josh Curcio

Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads: How much traffic do we get? How are they finding our website? What actions are they taking once they arrive? Google Analytics will tell you all of that and more. Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.

How to Use HubSpot Payments Integration for Touchless B2B Sales

• By Adam Vosler

Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads

• By protocol 80

If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into. Now that you've captured your lead's information, what's next?