Social Media - To "Get It" You Need To Use It Personally
If I had a nickel for every time we've heard the following statement...
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October 19
October 18
Your Website Needs To Be a Workhorse
A common theme we see with small businesses is that they come to us wanting to work on the website, not their web marketing. Anymore, it's just as important to focus on the off-site elements of your website as it is the on-site elements. What I mean by this is that the whole concept of inbound marketing relies heavily on using external tools like Facebook, Twitter, a blog and email marketing to drive traffic to your main website. SEO will get you well on your way, but these other channels are the glue that fills the holes in your lead generation efforts. Lead generation will only happen if your website is a workhorse! You can drive traffic from all walks of the web, but unless your website is the true workhorse that it should be, you won't reap the rewards you have the potential to. To understand what I mean by calling your website a workhorse, ask yourself the following about your site: Do you effectively use Calls to Action throughout your site? Do you have a strategy for capturing ...
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October 15
Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 4
This is the 4th and final post in my Small Business Takeaways from IMS 2010 series. If you missed the first 3 posts in this series, check them out below:
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October 14
Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 3
If you haven't already, I highly recommend that you check out my previous two posts on IMS 2010 Takeaways for Small Businesses:
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October 13
Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 2
If you haven't read my previous post (Part 1) on the Inbound Marketing Summit 2010 as it relates to small businesses, check it out before reading this post. Part 2 will make more sense having read Part 1.
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October 12
Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 1
Last week, Josh and I had the opportunity to attend the Inbound Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. Home of the New England Patriots, though they were never there. The speakers included many of the bloggers, twitter handles and marketing experts that we follow regularly such as: HubSpot Brian Halligan Dharmesh Shah John Jantsch Rand Fishkin It was a jam-packed 2 day conference where we mingled with industry experts, and huge marketing agency executives to absorb as much knowledge as possible for application to our small business marketing clients. Over the next few days, I want to share what I feel are the biggest takeaway messages from the conference as it applies to Small Business marketing. What the Heck Is Inbound Marketing You might be wondering what the heck inbound marketing is, especially if you are a small business owner or marketer. The notion of inbound marketing takes traditional (outbound) marketing where you publish ads, run a radio ...
Read moreGoogle Instant Search - What You Need to Know
Unless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search engine starts showing results as you start typing your query. There have been a lot of mixed reviews and suggestions. One of my personal favorites was from @GregBoser:
Read moreMost Auto Dealer Websites are Terrible
Sorry about the harsh statement…but in my opinion very true. I am not talking about the design elements of the site, because some of the designs are quite good. I am speaking of usability, updating capabilities and SEO friendliness. Car dealerships are still playing by the old game of, we just need to get these people through our doors and then we can sell. This is no longer the case…WE LIVE IN AN ONLINE WORLD. The majority of wise car shoppers are going to do most of the research and decision making before they leave the house.
Read moreSocial Media Management Solutions
Looking for a solution to manage your social media accounts? While there are many and we weren’t able to test each one, we did test a few so you don’t have to.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
