Diaspora: The Privacy-Aware Facebook Alternative
Mark Zuckerberg Details Privacy Settings
Read moreLink Graph vs. Social Graph: Part 1
Understanding Links How often do you hear, SEO is all about linking (aside from good content of course). I hear this all the time from clients, they understand they need links to their site, but do they know why? Furthermore, what role will links play when if search engines fully adopt the social graph? I for one am not very fond of the “act” of link building. I find it to be tedious, stressful and mind-numbing. But, I do not think it will go away completely.
Read morePutting Adobe Flash and HTML5 Video to the Test
This debate has been all-the-rage in the tech community as of late: who will win the online streaming video wars, Adobe’s Flash or the new HTML5-based video codecs such as h.264 or WebM. Both platforms have their own benefits and weaknesses depending on your opinion, including open/closed platforms, whether the format is secure or not and most importantly the performance of the technology. With the explosion of mobile computing devices we’ve seen in the past couple of years via smartphones, and now considering the success of tablet computers such as Apple’s iPad, a fierce debate has been waged over whether Flash is stable or streamlined enough to function on these devices. Apple’s CEO Steve Jobs posted a public letter on the company’s website in which he lambasted Flash for being buggy, insecure and a resource hog. On the other hand, Google has shown confidence in Flash evidenced by their decision to support it in the latest version of the Android operating system. So who’s right?
Read moreGrowth in Mobile Coupons, 2D Barcodes, and Tags
While the technology is not new, mobile QR codes (2D Barcodes), Microsoft Tag codes, and mobile coupons have grown tremendously in popularity for marketing to mobile. There are several advantages to this type of technology from a marketing perspective. We’ll explain the differences and talk about the benefits today.
Read moreMobile Handset Popularity
Have you checked your phone for a text message/status update/tweet/email in the past 10 minutes? If not, are you getting jittery with anxiety and reaching for your phone now? This seems to be the trend with more and more mobile phone users these days. You can’t do most of those functions on your mom’s standard cell phone!
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May 24
New Candy in HTML5
With all of the headlines surrounding flash versus HTML5 lately, I thought I’d take a moment to share some of the changes in HTML5. For the most part, I think most people will tell you that there’s still a place for flash, but it may be smaller. I’m not really interested in that debate as much as I am the overall changes that come with HTML5, so let’s dig in.
Read moreAre You Effectively Tracking ROI?
Most website or business owners do not have a problem tracking standard web metrics such as visits, orders, click-through-rate, unique visitors, etc. Whether it comes to paid search or SEO, it may be more beneficial for you to dig deeper for more useful metrics. According to a post at eMarketer, only 53% of respondents believe that ROI is very important. I was surprised by this number because understanding ROI can completely change your marketing strategies. Simply looking and orders and cost, you are not fully understanding your total investment.
Read moreGoogle I/O 2010, Day 2 - Android 2.2 "Froyo"
Yesterday I wrote a post about day one of Google’s I/O conference, an annual event held at the Moscone Center in San Francisco, and we here at Protocol 80 somewhat lamented the fact that there weren’t many show-stopping announcements. Fortunately Google unveiled a second wave of product demos today, and this time the two hour event bore some hotly-anticipated fruit.
Read moreGoogle I/O 2010 - Keynote Recap
Google held their I/O 2010 keynote this afternoon amidst whirling speculation of various new products or refinements on tools and services they had already debuted. Might we see a new version of Google’s Buzz, Wave or Chrome? Perhaps a demo of the Android OS version 2.2, codenamed “FroYo?” Maybe we would even see the latest features of Chrome OS?
Read moreGoogle to Work on their SEO?
I find this quite interesting and somewhat amusing. This was pointed out by Amit Singhal of Google, in a post called “This Stuff is Tough”.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
