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Putting Adobe Flash and HTML5 Video to the Test

This debate has been all-the-rage in the tech community as of late: who will win the online streaming video wars, Adobe’s Flash or the new HTML5-based video codecs such as h.264 or WebM. Both platforms have their own benefits and weaknesses depending on your opinion, including open/closed platforms, whether the format is secure or not and most importantly the performance of the technology. With the explosion of mobile computing devices we’ve seen in the past couple of years via smartphones, and now considering the success of tablet computers such as Apple’s iPad, a fierce debate has been waged over whether Flash is stable or streamlined enough to function on these devices. Apple’s CEO Steve Jobs posted a public letter on the company’s website in which he lambasted Flash for being buggy, insecure and a resource hog. On the other hand, Google has shown confidence in Flash evidenced by their decision to support it in the latest version of the Android operating system. So who’s right?

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Growth in Mobile Coupons, 2D Barcodes, and Tags

While the technology is not new, mobile QR codes (2D Barcodes), Microsoft Tag codes, and mobile coupons have grown tremendously in popularity for marketing to mobile. There are several advantages to this type of technology from a marketing perspective. We’ll explain the differences and talk about the benefits today.

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Mobile Handset Popularity

Have you checked your phone for a text message/status update/tweet/email in the past 10 minutes? If not, are you getting jittery with anxiety and reaching for your phone now? This seems to be the trend with more and more mobile phone users these days. You can’t do most of those functions on your mom’s standard cell phone!

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May 24

New Candy in HTML5

With all of the headlines surrounding flash versus HTML5 lately, I thought I’d take a moment to share some of the changes in HTML5. For the most part, I think most people will tell you that there’s still a place for flash, but it may be smaller. I’m not really interested in that debate as much as I am the overall changes that come with HTML5, so let’s dig in.

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Are You Effectively Tracking ROI?

Most website or business owners do not have a problem tracking standard web metrics such as visits, orders, click-through-rate, unique visitors, etc. Whether it comes to paid search or SEO, it may be more beneficial for you to dig deeper for more useful metrics. According to a post at eMarketer, only 53% of respondents believe that ROI is very important. I was surprised by this number because understanding ROI can completely change your marketing strategies. Simply looking and orders and cost, you are not fully understanding your total investment.

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Google I/O 2010, Day 2 - Android 2.2 "Froyo"

Yesterday I wrote a post about day one of Google’s I/O conference, an annual event held at the Moscone Center in San Francisco, and we here at Protocol 80 somewhat lamented the fact that there weren’t many show-stopping announcements. Fortunately Google unveiled a second wave of product demos today, and this time the two hour event bore some hotly-anticipated fruit.

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Google I/O 2010 - Keynote Recap

Google held their I/O 2010 keynote this afternoon amidst whirling speculation of various new products or refinements on tools and services they had already debuted. Might we see a new version of Google’s Buzz, Wave or Chrome? Perhaps a demo of the Android OS version 2.2, codenamed “FroYo?” Maybe we would even see the latest features of Chrome OS?

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Google to Work on their SEO?

I find this quite interesting and somewhat amusing. This was pointed out by Amit Singhal of Google, in a post called “This Stuff is Tough”.

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Flash or Shockwave Issues with Internet Explorer 7 and 8

Just a quick note - I have recently had a bunch of machines with issues loading Internet Explorer - after clicking on the IE icon, Internet Explorer starts, but never finishes loading a page. This behavior looks similiar to a DNS or ISP issue, but seems to be due to the Shockwave Flash object. I've looked around a bit online and have not found any new information about a problem, but have seen this several times in the past week. Here's how I fixed it, and note, to detect this condition, if you run IE with no Add-ons (from Accessories, System Tools) and it works well, this could be your problem.

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Google Makes Big Announcements – Google Goggles, Real-Time Search and More

Google announced today that they will include real-time search results in their search engine that will also work on iphone and android devices. Google real-time search results will show the most current news and information for your searches. They announced the real-time search results will include news, Tweets, blogs and more. If people are still unsure of the importance of Twitter for business, this should convince them. Twitter will be a great way for you to communicate with the world in real-time.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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