I am sure at this point many people have already developed their own opinions of bing and how it compares to Google. But, how do bing and Google compare in terms of search? I how found many differences so far and also talked to other people in the search industry who have shared their opinions.
Read moreWhich search engine do you use? Raise your hand if you didn’t say Google. I’d be surprised if more than 5% of you raised your hands. Even with the default engine in Internet Explorer being Live, many people change it to Google. Microsoft has been hard at work trying to outdo the search giant and recently launched Bing.com. I truthfully haven’t used it at all since it’s launch, but came across a website that will let me test out whether or not I should consider switching:
Read moreTraditionally, mass-mailing viruses are spread as attachments. When a user opens the infected attachment, it executes a piece of code that usually attempts to steal the user's address book, email all it’s members, and often opens a back door to give hackers easy access to the system's resources.
Read moreThe new version of Microsoft's toolkit to help you get ready for Windows 7 is now here:
Read moreThis can be debatable based on several factors...budget, vendor, client, target audience, product, etc. But what are the numbers? According to a survey done by eMarketer, SEO is the most effective form of online marketing!
Read moreThere is a lot of search news out there...it can be tough to make it through the good stuff. I gathered some articles together for a client and thought I would share.
Read moreGoogle has recently updated their user interface for Adwords users. If you are looking for a quick answer, I like it so far. I have also talked to a few other SEM professionals and the general consensus has been, "Well, it seems to be an improvement. But no matter how you look at it, the Adwords UI is still better than anything Yahoo! or MSN has to offer!" I think we can all agree there.
Read moreAs far as social media marketing goes, it is a very new channel. There are many CEO's who are not willing to try...or even learn about social media marketing. Their thought? Social media is a time waster. Can you argue with them? Of course it is easy to waste time on the social media outlets, but if your company has a social media marketing strategy, your staff will remain productive and your company can reap the benefits of social media marketing. The most important things to remember are:
Read moreFor an updated version of this post, click here. What is duplicate content you ask? When a search engine spider/bot finds multiple pages containing the same information, it is duplicate content. Sometimes this is done on purpose by 'black hat' SEOs, but sometimes it is just accidental because you just don't realize the engine sees 2 pages as being different URLs. This is usually the point when I would throw out one of my all time favorite words, URL canonicalization...but instead I will point you to a great visual representation of duplicate content by Ann Smarty at Search Engine Journal. Enjoy!
Read moreCrisis management...something we generally don't want to think of as a business. Most times it means bad news, but bad news can be worse if the situation is not handled properly. Generally speaking, most businesses who require strong public relations, already have a public relation strategy in place in case of crisis. But does your company's PR plan include search engine marketing?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
