INBOUND MARKETING BLOG

protocol 80's Annual Company Picnic 2022

• By Holly McCully

The view to the water from our pavilion at Willow Bay.

Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan

• By protocol 80

A new quarter. A fresh start. Time to try new things and attract new business.

Perspective: Inbound Strategy for B2B Companies

• By Holly McCully

Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

• By Brian Lothridge

You’re already behind if you’re not paying attention to your competitors’ marketing.

5 Video Marketing Strategy Examples for Manufacturing Company Websites

• By Adam Vosler

Research shows that today’s internet users prefer videos over text and pictures. (

The Essential B2B Marketing Tactics for 2023

• By Christopher Michel

You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.

How To: Allocate Budget for a Digital Marketing Strategy in 5 Steps

• By protocol 80

There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.

Social Media Cheat Sheet for Manufacturers

• By Adam Vosler

How to Prepare a Google Ads Agency to Manage Your PPC Account

• By Josh Curcio

Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

10 Questions to Ask Your Google Ads PPC Agency

• By Josh Curcio

Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies. In fact, some of these businesses are getting straight up taken advantage of.