Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan
A new quarter. A fresh start. Time to try new things and attract new business.
Read moreA new quarter. A fresh start. Time to try new things and attract new business.
Read moreOftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.
Read moreYou’re already behind if you’re not paying attention to your competitors’ marketing.
Read moreResearch shows that today’s internet users prefer videos over text and pictures. (
Read moreYou have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.
Read moreThere are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.
Read moreStarting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.
Read moreBecause we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies. In fact, some of these businesses are getting straight up taken advantage of.
Read moreMany sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
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