How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences
Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
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March 16
February 25
B2B Lead Generation: How to Check if a Website Has Google Analytics
Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads: How much traffic do we get? How are they finding our website? What actions are they taking once they arrive? Google Analytics will tell you all of that and more. Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.
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February 23
How to Use HubSpot Payments Integration for Touchless B2B Sales
Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.
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February 14
Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads
If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into. Now that you've captured your lead's information, what's next?
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January 25
[TEMPLATES] B2B Content Mapping Example for Digital Strategy
What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.
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January 06
How to Increase Website Traffic Without PPC Using SEO, Social & More
Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.
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January 05
Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks
(Click the video to expand it!)
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January 03
What Does It Mean to Qualify a B2B Lead? (& How to Do It)
You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. How do you know which leads to nurture and how to nurture them in customers?
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January 03
Identifying Good Habits of Top Sales & Marketing Performers
Are there any professions that have been changed by COVID-19 more than selling and marketing? We’ve picked up some new habits -- some are good and some are … well, not so good.
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January 03
Crafting Digital Marketing & Sales Strategies
Crafting digital marketing and sales strategies is like building or renovating a house -- the house being your website. It’s not something you throw together in a day and hope it works. It takes time, thought, and input from a variety of stakeholders.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
