B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags
Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.
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December 13
December 06
How to Optimize Keywords for Your Website | B2B SEO Strategy
Using SEO keywords remains one of the top B2B digital marketing strategies in 2022. Optimizing those keywords is the secret to ranking higher in search engine results pages (SERPs).
Read more10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022
Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
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November 22
November 16
Why are my competitors ranking higher than me in Google? (& Other SEO FAQs)
When you search for your primary services, where does your website show up? Most likely, it's showing up below your competitors in Google search results. You may not be on the first page at all - which is a huge problem if you're trying to get leads and customers online. There's a reason why your rankings are low. Even better, there's a solution! Here's everything you need to know.
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November 08
How to Check if Your Website Is B2B SEO-Friendly: 8 Easy Ways to Know
Search engine optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!
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November 04
Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES]
What happens when you collect a shiny, new lead? Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).
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October 26
What Is a PPC Landing Page? | Enhancing Your Paid Search Ads
OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.
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October 21
Increase Organic Traffic With 'Boring' Industrial Content Marketing
Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
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October 13
How to Research a Healthcare Buyer Persona & Journey
Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikely. But you want to hit the bullseye every time. You waste money and time on marketing efforts that don’t connect with potential buyers. Take off the blindfold so you can see your target. Inbound marketing for healthcare involves knowing who you’re marketing to so that you can confidently hit the mark.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
