If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.
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The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.
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Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.
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Who’s ready for a trite football analogy!?
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Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?
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If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.
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I Log into any social media platform and you’ll see them -- hashtags. To the untrained or unfamiliar eye, words preceded by a hashtag may just seem like something done for emphasis or to be funny. In actuality, hashtags are part of a much larger world within the social media universe and are absolutely critical to social media advertising.
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In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.
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Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.
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When we approach an inbound partnership with a prospective client, they often ask: "Can we do some of this ourselves?" Inbound is pretty flexible. Some of our clients rely on us for everything (and I do mean everything) while others prefer to keep their social media activities, blog writing, or premium content production in-house. Do you fall in the second category? Or, do you want to try your hand at inbound marketing before committing to an agency? Here's what you need to know about DIY inbound.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
