VIDEO: How to Use Google Ads Effectively in 2021
Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?
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February 08
February 04
How to Use Hashtags for B2B Healthcare Social Media Marketing
If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.
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February 04
How to Effectively Use #Hashtags for B2B Social Media Advertising
I Log into any social media platform and you’ll see them -- hashtags. To the untrained or unfamiliar eye, words preceded by a hashtag may just seem like something done for emphasis or to be funny. In actuality, hashtags are part of a much larger world within the social media universe and are absolutely critical to social media advertising.
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February 02
5 Buyer Persona Tips to Improve Audience Targeting
In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.
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January 21
Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas
Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.
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January 18
10 B2B Inbound Marketing Tips for the Dedicated DIY-er
When we approach an inbound partnership with a prospective client, they often ask: "Can we do some of this ourselves?" Inbound is pretty flexible. Some of our clients rely on us for everything (and I do mean everything) while others prefer to keep their social media activities, blog writing, or premium content production in-house. Do you fall in the second category? Or, do you want to try your hand at inbound marketing before committing to an agency? Here's what you need to know about DIY inbound.
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January 18
VIDEO: Relationship Selling Techniques in 2021
Nobody expected COVID-19 to wreck 2020 the way that it did. With an abrupt shutdown of thousands upon thousands of facilities, nearly the entire B2B market went digital. As a result, more than ever consumers want things on demand and as fast as possible.
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January 12
VIDEO: LinkedIn for B2B Sales Is an Incredible Business Opportunity
(This guest post is written by Curt Anderson, founder of B2Btail, author, and noted LinkedIn influencer.) It’s not a question anymore whether you should be on LinkedIn, it’s now how you should be on LinkedIn. Although you may feel comfortable with your current profile, are you truly maximizing your business opportunities on LinkedIn?
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January 08
2021 Virtual Trade Show Marketing Ideas
As we welcome 2021 into our home while 2020 sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we mean the “temporary” changes that are slowly turning into a new permanent way of being.
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January 07
Inbound vs Outbound Traditional Marketing: Value Comparison
Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
