INBOUND MARKETING BLOG

Achieve B2B Sales Goals With Content Marketing

• By protocol 80

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings. How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals. Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

How to Increase Your Website Traffic With a Content Marketing Strategy

• By Adam Vosler

What if annoyed customers didn’t shriek and run at the very sight of your company’s name or logo? What if they actually wanted reasons to visit your website? Creating a successful inbound marketing strategy will not only increase your website traffic, it will help your business stand out from competitors too.

The 10 Step Guide to Increasing Brand Awareness with Social Media

• By protocol 80

We love social media here. It’s so … so … multifaceted. Where else can you see industry trends, baby pictures, live news, “fake” news, and relationship drama all in one place?

A/B Testing for Inbound Marketing Basics and Strategies

• By protocol 80

In simple terms, an A/B test compares two versions of a web page to see which one performs better. (Let’s call them version A and version B.) The tester shows the experiment to users at random. The tester then uses statistical analysis to determine which version performed better. A/B testing can be incredibly helpful when improving your inbound marketing strategy.

3 Easy Tricks for SEO-Friendly Content Production

• By protocol 80

It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce content that Google finds “interesting.”

How a Lead is Generated with Inbound Marketing

• By Donny Kemick

How does inbound marketing work? When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with the inbound marketing process.

What to Include in a Healthcare Technology Buyer Persona

• By protocol 80

5 Rules All Great Blog Post Titles Follow

• By protocol 80

Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked. We’re talking about blog post titles.

5 Reasons You Don't Use the Inbound Marketing Process at Your Business

• By protocol 80

One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.

B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

• By Adam Vosler

Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing: