We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.
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If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions. Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.
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The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage. Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.
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Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.
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Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.
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Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.
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protocol 80 (p80) has earned high recognition within its industry.
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If you are having issues with bad website traffic, that typically means one of two things.
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“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- Hubspot If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
