7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
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September 30
September 24
13 Must-Know Marketing KPIs for Manufacturers
Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark. So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. The following KPIs are broken down by stages of the inbound marketing funnel.
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September 17
3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs
For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.
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September 13
Social Media Dimensions Guide (+ Other Digital Assets)
Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
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September 10
Email Marketing Automation With MailChimp
If you haven't heard of marketing automation, you probably don't actively market your business. Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email. Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.
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August 05
5 Ways to Win at Social Media B2B Lead Generation
Social media marketing matters. Even for B2B companies. Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free. Your B2B prospects are already sharing information online. It’s time to make that information yours.
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July 17
4 Steps to B2B Networking Using LinkedIn
LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.
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June 28
7 Tips for Location-Based Trade Show Advertising with Google Ads
How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.
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June 19
6 Databox Alternatives: Marketing Dashboards & Reporting Tools
If you work in digital marketing, you’ve heard of Databox. Maybe you’ve even used Databox. It’s a pretty neat online marketing analytics tool - convenient, timely, interactive, and groundbreaking in many ways. However, it’s not the best option for all businesses.
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June 10
Preparing & Running Your 1st Inbound Marketing Meeting
Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
