Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
Read more
Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others. We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.
Read more
A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls.
Read more
This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day. To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.
Read more
You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.
Read more
Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next! When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.
Read more
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
Read more
Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark. So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. The following KPIs are broken down by stages of the inbound marketing funnel.
Read more
For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.
Read more
Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
Read more
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
