The 5 P's of a Successful Manufacturing Marketing Strategy
What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:
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May 11
May 03
6 Social Media Tips to Promote Manufacturing Trade Shows
Create Pre-Show Buzz with Hashtags Post Behind-The-Scenes Teaser Videos Add & Promote a New Landing Page Live Stream During the Event Record Customer Testimonials Connect & Follow-Up Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.
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April 23
Trade Show Email Marketing Best Practices
There is a misconception that email marketing is dead. This couldn’t be further from the truth, especially when it comes to manufacturing marketing emails. The truth is, when email is leveraged properly as a part of a larger trade show strategy, it is one of the most powerful tools for connecting with leads and informing them about how your company, product, or service can help solve their problems. We’ve put together this guide to serve as a general overview for trade show marketing emails -- and the general cadence to follow before, during, and after the trade show to increase your ROI.
Read moreTrade Show Marketing and Performance Survey for Manufacturers
Take Our Survey! Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?
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March 12
How to Get the Most Out of Attending a HubSpot User Group Meetup
Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP. No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG. On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.
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March 07
B2B Brand Awareness or Lead Generation: Which Should You Invest In?
Your B2B organization is primarily focused on finding customers and generating revenue. That’s the case for most companies. But if you lack B2B brand awareness, demand for your services is not reaching its potential.
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February 19
Evaluate Your B2B Brand Awareness Strategy With These 4 Metrics
If a member of your team asked you how to measure brand awareness, what would you say?
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February 01
6 Ways to Write to a B2B Audience Persona
Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.
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December 21
How to Encourage and Develop Employee Engagement
(Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.) Employee engagement matters in the workplace. In order to encourage and promote engagement, you need to have the right leadership.
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December 14
Do You Create Enough Evergreen Content and Topical Content?
A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
