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September 26

[VIDEO]: How to Make the Most Out of Manufacturing Day 2018

Finally manufacturers, the spotlight is on you. October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it: “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.” What are these challenges that manufacturers will address? Skilled labor shortage they face Connect with future generations Take charge of the public image of manufacturing Ensure the ongoing prosperity of the whole industry Pretty cool, right? Here’s how to participate.

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September 26

Close More Website Leads Into Customers - Part 7

Hey Sales and Marketing Professionals! We all want more leads through our website, but ultimately, we want those leads to be customers. According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy! In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

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September 21

How an Industrial Lead is Generated Online: The Birds & the Bees

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable. Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

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September 19

How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

Hey Sales & Marketing Professionals! I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website. I’m sure I don’t need to tell you that an effective online marketing plan should focus on both. In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.

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September 13

[VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference. Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you.

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September 13

Monthly Plan to Attract Visitors to Your Manufacturing Website - Pt. 5

Hey Sales and Marketing Professionals! I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re starting with very low numbers, and you don’t want to rely on pay-per-click advertising. But what if I told you that by strategically beefing up the Attract stage of your Online Marketing Plan for Manufacturers, you can drive more quality visitors to your website? In this post, I’m going to show you how pillar content, your blog, SEO, social media, and PPC can work in unison to attract visitors to your manufacturing website.

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August 29

Applying the Buyer's Journey - Online Marketing Plan for Manufacturers

Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like? Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

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August 28

6 Manufacturing Companies with Facebook Pages That Stand Out

Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

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August 23

Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

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August 22

Building a Buyer Persona - Online Marketing Plan for Manufacturers

Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2). Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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