Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.
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If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.
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Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!
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You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube. If you’re like me, this is when your workflow is derailed by a daunting blank “description” box. So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.
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I'm excited to speak at FABTECH again this year. Last year was my first time speaking there and one thing that I can tell you is that the conference is impressive...and that's an understatement. Because the conference is so impressive, we thought it would be nice to highlight a few of the manufacturers that will be in attendance!
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Hey Sales & Marketing Professionals! We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business. Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan. In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.
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Finally manufacturers, the spotlight is on you. October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it: “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.” What are these challenges that manufacturers will address? Skilled labor shortage they face Connect with future generations Take charge of the public image of manufacturing Ensure the ongoing prosperity of the whole industry Pretty cool, right? Here’s how to participate.
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Hey Sales and Marketing Professionals! We all want more leads through our website, but ultimately, we want those leads to be customers. According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy! In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.
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Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable. Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.
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Hey Sales & Marketing Professionals! I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website. I’m sure I don’t need to tell you that an effective online marketing plan should focus on both. In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
