Creating a Facebook Business Page: NOT the Same as a Profile or Group
Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.
Read moreVideo: How to Generate More Website Leads With HubSpot Lead Flows
Are you looking to generate more website leads? Have you heard of HubSpot lead flows? Check out this episode of p80 Insta Inbound, where Holly & Renee discuss how lead flows are an easy way to generate leads on your website.
Read moreHow to Manage a Blog: 8 Starter Tips for Manufacturers (or Any Biz)
Starting a blog? One of the easiest things in the world. It’s so easy, it’s become a standard punchline in jokes made at the expense of the unemployed. Knowing how to manage a blog successfully? No small endeavor. It requires work, patience, cunning, and juggling responsibilities.
Read more#Hashtag: Trade Show Ideas to Double Your Social Media Following
By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who frequent trade shows, you’re still waiting for the evidence. Well, don’t give up just yet. And, don’t assume what you’ve been doing up until now hasn’t been working -- you just need a few more trade show ideas that connect with modern buyers.
Read more8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing
Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.
Read more3 Best Email Marketing Platforms for Manufacturers
Email marketing helps you send the right message at the right time. Plus you’ll increase your website traffic and lead generation with email marketing -- whether you need to share a blog post, announce a new machine added to your fleet, or nurture trade show leads. In fact, three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)
Read moreVideo: HubSpot Meetings Setup Guide
HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling tag, the meetings tool makes it convenient for everyone allowing people to schedule time directly to your calendar when both of you are available. ..and guess what - you can use it for FREE!
Read moreHubSpot CRM Training: Topics to Cover Before You Start!
I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be inconsistent and cause headaches for everyone). These topics are to preface your training and get everyone on the same page about the who, what, where, when, why, and how.
Read moreManufacturing Marketing Tips to Increase Web Traffic from All Sources
Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.
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