INBOUND MARKETING BLOG

Digital Marketing Trends: Could Losing Net Neutrality Hurt Your Marketing?

• By Adam Vosler

Unless you’ve avoided Facebook or news sites for the past six months, you already know about the Federal Communications Commission ruling to repeal net neutrality.

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

• By protocol 80

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

How to Cancel Your HubSpot Contract

• By Josh Curcio

HubSpot software isn't for everyone. Maybe you signed your contract with dreams of big things. You were sold on the overall inbound methodology, but needed software to help you accomplish your goals. But...you purchase the software and the needle just didn't move like you expected it to. Yes, that sucks, and now you're ready to abandon your strategy altogether.

How to Point Your Domain to HubSpot with cPanel

• By protocol 80

Make sure your web content is visible online with this video tutorial on pointing your domain to HubSpot. You can watch the video, or follow along with the step-by-step guide below. Watch Here: https://www.youtube.com/watch?v=Y0kVwW2XKVM Steps to Pointing Your Domain to HubSpot with cPanel If your website hosting has access to cPanel -- as is the case with most hosts like Bluehost, Hostgator, and many others -- and you want to point your site to hubspot, you’ll need to follow these simple steps.

How to Point Your Domain to HubSpot with GoDaddy

• By protocol 80

You want to make sure your web content is visible online, right? Otherwise, what’s the point?

Blogging Best Practices: How to Research Your Topic Efficiently

• By protocol 80

Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

Is Business Blog Planning the Same Thing as a Content Strategy?

• By Adam Vosler

Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

• By protocol 80

The Importance of User Intent for Search Engine Optimization

• By Josh Curcio

As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms...that's a given. Because most people understand this concept, they have an idea of what keywords they want to rank for. The problem is that people are often wrong, or maybe just headed in a slightly wrong direction. Their keyword lists are often geared around their specific products or services.

Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

• By protocol 80

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.