Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.
Read moreEvery business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.
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As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms...that's a given. Because most people understand this concept, they have an idea of what keywords they want to rank for. The problem is that people are often wrong, or maybe just headed in a slightly wrong direction. Their keyword lists are often geared around their specific products or services.
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Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.
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With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.
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Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results.
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Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.
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Like an old friend, Josh Curcio reached out to say “hey” to a lead. Josh knew 2 things: that the prospect, a sales director at a company he last spoke to 7 years prior, enjoys mountain biking and that the company was recently was in the news because of a video about the company that appeared on Facebook.
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Tick-tock, tick-tock. That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston. Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
