INBOUND MARKETING BLOG

Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet

• By Adam Vosler

In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness.

Inbound 17 - 3 Sessions We're Most Looking Forward To - Josh C.

• By Josh Curcio

The annual Inbound conference is awesome for a variety of reasons. It covers marketing, sales, leadership, culture, growth, and more. There's a ton of great inspiration. The networking opportunities are endless. And the parties...well, let's just say they're a jolly good time. ;)

What Is B2B Branding and Why Do Businesses Need It?

• By protocol 80

Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.

4 B2B Branding Horror Stories That Will Make You Cringe

• By Adam Vosler

Where the Internet is involved, there are horror stories. It's not always the company’s fault -- Xerox sure couldn’t help it. But not all companies are so innocent. When building your company’s B2B branding strategy, it’s best to learn from horror stories of the past to avoid the same mistakes.

B2B Branding Mistakes: Which One Describes Your Business?

• By Donny Kemick

Building your business's brand is as important as innovating and marketing your product. Just look at the sales of large companies in the past 10 years. When Tata Motors bought Range Rover and Jaguar from Ford Motor Company (for $2.56 BILLION), they weren't buying them for the factories, employees, and raw materials. It was the brands they were after. Kraft's purchase of Cadbury (for $19.5 BILLION), wasn't for their chocolate recipe. It was for their brand. Increasing the value of your B2B brand should be a strategic initiative. How will you increase your brand awareness (and your business's value) over time? You can start by evaluating your brand's 'personality' against the following B2B branding mistakes.

How to Give Your Manufacturing Marketing a Much-Needed Facelift

• By protocol 80

Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.

12 Questions to Ask a Potential Inbound Marketing Services Provider

• By protocol 80

When searching for inbound marketing services, you should have one main question on your mind:

4 Steps To Increase Brand Awareness (For Cost-Conscious Humans)

• By protocol 80

Consider the digital realm your highway to success. You absolutely MUST build brand awareness online for your B2B company to thrive.

5 Signs Your Manufacturing Branding is a Waste of Money

• By Josh Curcio

As a manufacturer, you understand the importance of ROI (return on investment). It's easy to invest in $400k in machinery if it's going to produce $10 Mil in revenue, right? But what about things you're less familiar with, yet you know they're important. Take branding for example...it's important, but it's also easy to miss the boat. Here are 5 things that will help you determine whether or not you are wasting money on your branding investment.

How I Tackled the Google AdWords Certification And Survived (+ Tips)

• By protocol 80