INBOUND MARKETING BLOG

Do I need to redesign my website for inbound marketing to work?

• By protocol 80

How to Avoid Spending All of Your Time With Your Inbound Marketing Agency

• By protocol 80

Impact of a Marketing Strategy on Business Performance

• By Josh Curcio

A marketing strategy should be tied directly to improving your bottom line. If it's not, then what's the purpose? While you may find it difficult to correlate marketing spend to actual revenue growth, that doesn't mean they're not directly related. And here's the good news: with inbound marketing you absolutely can track the impact of your efforts on business performance!

How Much of My Time Will an Inbound Marketing Agency Need?

• By protocol 80

As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

Where Are Your B2B Prospects Hiding?

• By protocol 80

When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?

3 Ways to Improve Marketing Performance With Your Executive Superpowers

• By protocol 80

Q: Why do we do things like: Automate manufacturing processes Replace manual labor with machinery Use a calculator instead of long-form division Train our dogs to fetch beer so we don't have to get off the couch?

What's My Website Conversion Rate?

• By Donny Kemick

Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.

4 Famous Brands Destroying the Competition With Content Marketing

• By protocol 80

3 Steps to Turn More Website Visitors Into Sales Leads

• By Donny Kemick

As a marketer, nothing's more frustrating than consistently improving your website traffic with SEO, but failing to convert more website visitors into sales leads.

Why Your Inbound Marketing Isn't Working Pt 2: Impatience

• By Josh Curcio

Simply implementing inbound marketing doesn't mean it will be a home run. In fact, it's pretty easy to strike out. In the first part of my series we covered how your inbound efforts can fail if you've done a crummy job with your buyer persona development. If you haven't read "Why Your Inbound Marketing Isn't Working Part 1" yet, I'd recommend doing so before continuing with this post. :)