Go to: Step 1, Step 2, Step 4 This is part three of my series on how to build a B2B brand awareness strategy. If you haven't read the first two posts in the series that cover getting clear on why you want to increase brand awareness and who should be more aware, I recommend checking them out before continuing on with this step.
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Things become outdated. It’s a fact of life...even our content becomes outdated and irrelevant after so long.
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Go to: Step 1, Step 3, Step 4 In my last post, 'How To Build A B2B Brand Awareness Strategy - Step 1', I walked you through getting clear on your 'why'. If you haven't read that post, I recommend back tracking and digesting it first. The 'why' behind building your strategy is extremely important.
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Your B2B prospects have endless options when they search for content online. In order to reach them, you need to know what type of content they’re looking for, and more specifically, what content they’re actually absorbing as opposed to skimming.
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Have you ever been in one of those "hindsight is 20/20" situations? You're not alone. Two years from now, you don't want to look back and say,"Imagine where we'd be if we started inbound sales two years ago!" While the methodology is still new compared to traditional sales methods, it's absolutely worth the time and effort to implement.
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Go to: Step 2, Step 3, Step 4 This is the first post in a four post series on building a B2B brand awareness strategy. By implementing these four steps, you're positioning yourself to increase brand awareness.
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Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its own when you nail your branding.
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More than 71% of B2B prospects start their research with a generic search to find potential partners. Although they’re looking for a product first, not a company, your first impression is crucial for getting on their short list. Your business is unique, so show your prospects what sets you apart from your competition.
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As CEO, you understand sales cycles, economic uncertainty, and rollercoaster sales rides. You've still been able to grow your business, but sales problems are a shadow over your success. If you are trying to fix a sales problem, you need warmer leads yesterday. Enter B2B content marketing.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
