INBOUND MARKETING BLOG

Can You Trust Paid Social Media Advertising Metrics?

• By protocol 80

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero

• By protocol 80

Thanksgiving isn't all fun and games - especially when your entire family sits down at one table. Some families are lucky enough to get along. Others, not so much. Although you love each other, there are bound to be disagreements, awkward moments, and Weird Uncle Bob saying Weird Things Again.

4 Simple Ways To Increase B2B RFQs

• By Donny Kemick

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

• By protocol 80

Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

The 3 Biggest Small Business SEO Challenges & How to Overcome Them

• By Donny Kemick

Oh, that coveted "page one, position one" ranking in Google... What small businesses would do to get there...

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

• By protocol 80

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative.

Content Marketing Services: What to Expect Realistically

• By Donny Kemick

As business owners, we make big decisions on a daily basis. Some are easy. Others, not so much. One such decision here at protocol 80 was outsourcing our payroll processing and associated accounting to our accounting firm.

How Penguin 4.0 Impacts Small Business SEO

• By Donny Kemick

Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small business SEO strategy.

Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

• By protocol 80

The holidays are coming.

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

• By protocol 80

Sometimes, things don't work the way we think they should.