INBOUND MARKETING BLOG

Why PPC Advertising Is Crucial for Manufacturing Marketing

• By protocol 80

Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example: PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1. Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing

How to Improve Sales With Website Conversion Paths

• By protocol 80

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

4 Things Pokémon GO Teaches Us About Inbound Marketing

• By protocol 80

If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.

7 Lead Nurturing Tips That Help Close More Sales

• By protocol 80

Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)

Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

• By Donny Kemick

Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)

Internet Marketing News? Internet Marketing News! | May - June 2016

• By protocol 80

Want to stay up to date on Internet marketing news and best practices, but don't have time to scour the web for info? Look no further! Here are some of the big stories in online marketing from around the web. Have a story you think others should know about? Suggestions are welcome in the comments!

How to Improve SEO by Addressing Duplicate Content

• By protocol 80

New Manufacturing Marketing Strategies Breathe Life Into Industry

• By protocol 80

Out With the Old, in With the New

The Subtle Art of Not Being Annoying | Inbound Marketing

• By protocol 80

There are few things more difficult than not being a pain in the ass.

2016 Social Media Trends That Can Drive Inbound Marketing ROI

• By protocol 80

More CEOs are catching on to the fact that social media is an incredibly powerful marketing resource. It's free (aside from the time spent monitoring and publishing) and creates a direct link between business and customer. If you're dedicated to growing your business (and that includes fortifying it for future trends and troubles) you understand how valuable this free link to your customers truly is. Social media bridges the gap between your website and your buyers' daily lives. It makes you familiar, relatable, and credible - three qualities that can make or break a deal. In short, using social media for your business is a no-brainer in 2016.