3 Ways High Quality Traffic Increases Lead Generation
Driving more high quality traffic to your website is certainly a great thing all on its own - but it also assists in your overall marketing and lead generation efforts.
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May 05
May 02
How Can Predictive Analytics Translate to Effective Online Marketing?
Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics. First, let's go over the basics of predictive analytics.
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April 29
2016 Effective Online Marketing Trends: Keeping Up With the Pros
Inbound marketing is the king of modern marketing tactics. Businesses love it because it generates leads and builds brand awareness; customers love it because it's unintrusive and provides answers to their questions. Those things remain true, no matter how much marketing channels and tools evolve.
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April 28
18 Uplifting PPC Statistics & Success Stories for Small Businesses
Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.) Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results. Let's start with some success stories, and then we'll share some awesome PPC statistics.
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April 26
3 Critical Signs You Need Inbound Marketing Services
Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services are your big guns.
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April 21
Should You Hire a Pay Per Click Advertising Agency? [Checklist]
Whether you do it yourself or hire out, you should be doing pay-per-click (PPC) advertising to assist in driving traffic, leads, and sales to your website.
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April 20
Inbound Marketing Is Tied to Higher ROI [State of Inbound 2016]
How do we know inbound marketing brings higher ROI than traditional marketing? We get that info directly from the horse's mouth.
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April 15
10 Expert Lead Scoring Tips for More Effective Online Marketing
What Is Lead Scoring? Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources. In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.
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April 15
How Do Buyer Expectations Affect Online Marketing? [Infographic]
As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead of (or at least keep up with) the competition.
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April 06
Why You Need High Quality Traffic (& How to Get More of It)
Here is a statement we hear quite often: "We need more traffic to our website." Sound familiar? You've probably said that yourself at some point. The truth is, you don't necessarily need more traffic. What you really need is high quality traffic, and that's where you should place your goal posts. Your business is too important to settle for less.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
