Google announced last Friday (2/19) that the ads that have been showing to the right of organic search results will no longer appear on desktop searches. This is a major change in the search results pages that will without a doubt have an impact on those using AdWords to market their business on the Google search engine.
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Every business that has a website wants the same thing. They want to make a connection with a prospect and get a sale. Whether that sale happens online directly or the lead is generated online and the sale is completed offline, ultimately, a business wants their site to drive more sales.
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It sounds pretty ruthless, doesn't it? Inducing negative emotions to sell more stuff. In some ways, the way we play on each other's fears and insecurities to make money is absolutely deplorable (see: the weight loss industry). There's no denying that it works. However, there are morally responsible ways to induce anxiety in potential clients to increase the chance of conversion. You don't have to become a manipulative super villain, hiding in the shadows and dropping weird passive aggressive statements about your clients' hair to make sales. You don't have to undermine their self-esteem or insult them to influence their actions on your website. Anxiety in sales and marketing is created through three avenues: time the product is available, amount of product available, and social pressure to use the product. Here's how you can use these tactics to assist your lead generation efforts.
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We're very excited to share a FREE guide on B2B lead generation through your website, 'The 30 Greatest B2B Lead Generation Tips, Tricks & Ideas'. Click below to download this guide and increase your lead volume!
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Businesses of every shape and size, whether they sell to consumers (B2C) or other businesses (B2B), understand that traditional marketing tactics just aren't effective anymore.
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Have you ever wondered what an inbound marketing company does all day? We have no idea what other companies are doing (maybe they sit around eating tiny sandwiches and talking smack about people who win the lottery, who knows), but we can certainly give you a window into what WE do here at p80.
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Just in time for Valentine's Day, we're going to have you take a fun little quiz.
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So you love your website, but it's just not doing what you want it to do. It's not generating leads, it's not increasing sales - really, what is it doing? The website equivalent of sitting around, smoking pot, and not paying rent like a jackass. Your website needs to shape up. And it needs your help. There are a few things you can do from the comfort of your desk to improve your website and its contributions to your business.
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Unfortunately, if you're not experienced with SEO, it can be difficult to identify bad practices. Even if you have your suspicions, many shady SEO firms are familiar with smooth talking a hesitant client into closing a deal. It's also difficult to say for sure whether a company will use shady practices before they start working. That means, sometimes, you won't see the tells until after you've made an investment. Fortunately for you, there are some common signs you can watch for before and after to identify a less-than-ethical SEO.
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The short answer to this question is 'Yes'. The more thorough answer is 'Probably not'.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
