How to Build Your Email List Through Your Website
You can never have enough business contacts, right?
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January 26
January 21
The Cost of Inbound Marketing Services
Inbound marketing works. It just does. Check it out:
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January 19
How Can Manufacturers Get Found Online?
I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure out how to use a regular laptop. This completely blew my mind. I went through school using those chunky laptops that were as thick as a textbook and weighed as much as a five-year-old. First I realized: I am officially an old person, this is what it's like to be out of touch. Next I realized: the clients we work with didn't even have computers at school when they were growing up.
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January 14
The Difference Between Cheap and Affordable SEO [Infographic]
"Cheap" and "affordable" aren't so different from each other. They both suggest saving money, so why are we making a big deal about the difference? To start, we'd like to double down on the "shady, half-arsed" connotation of the word "cheap." "Cheap" should bring to mind the image of a used car salesman with a combover and greasy mustache. That's the equivalent of what you'll get when you search for cheap SEO. "Affordable," on the other hand, implies low cost, but you retain a measure of quality. SEO can be affordable - high quality, no penalties, and the ROI will return what you initially invest (plus a lot more).
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January 13
5 Horror Stories of Cheap SEO Gone Wrong
You know that feeling when you've been working on important paperwork for hours and then Dumbass You knocks your coffee all over it? That's how it feels when you dump bad SEO on your website. Days, months, maybe even years of work can vanish in an instant.
Read moreThe Periodic Table of SEO Success Factors
What makes SEO successful? Some people might say rain dances and human sacrifices, and they're not entirely wrong.
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January 07
The Effect of SEO on a Small-Town Business
SEO isn't just for mega-corporations. It's for the old lady who makes her living selling knit socks online, it's for the trucker who sells his paintings on his off days, and it's for you.
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January 04
Manufacturers! Make Inbound Marketing Your 2016 Business Resolution
We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the oven... (I can tell you right now that last one's not gonna stick.)
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December 31
Happy New Year from p80
2015 came to an end quicker than any year I can remember. I can't exactly pinpoint why...maybe it's simply because I'm another year older (they say the older you get, the faster time flies), maybe it's because it was such a busy year for us here, or maybe it just went fast for everyone. One thing is for sure: as I look back at this year, there have been some big things going on here at protocol 80! Here's a quick recap of some of my favorite!
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December 21
Hey Manufacturers, You Have a Skilled Labor Problem
You know where the next generation of skilled labor is hanging out?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
