There has been a 9900% increase in visualized information on the Internet since 2007. It's not a secret that we looooove infographics. They're pretty much perfect: pretty pictures AND super helpful information all in one. What's not to love?
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It's not exactly a secret that most manufacturers aren't Internet-savvy. Many seem to actively avoid online activities, and the manufacturing sites they DO have are bare-bones and old-fashioned.
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Everything can be broken down into a science - even advertising.
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Are you trying to make your lead generation efforts more successful? You're not alone. As it turns out, lead gen is the biggest challenge for B2B marketers.
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"I believe that a scientist looking at nonscientific problems is just as dumb as the next guy." - Richard P. Feynman You might not know much about marketing, but that doesn't mean you're an idiot. You're running or working in a successful manufacturing business - that takes a different kind of skill that we, as marketers, probably do not possess. For you, what will make your inbound marketing campaigns successful is taking what you DO know and putting it on display for your buyer personas. That's how you, a non-marketer, are going to get leads, sales, and ROI with inbound marketing.
Read moreWe know inbound marketing terminology sounds like gibberish to the newly initiated. For your convenience, we've collected all the major terms and their definitions into one gigantic post. All of the words are alphabetized except the first entry, Inbound Marketing. All feedback is welcomed and appreciated. Inbound Marketing - Usually done online, inbound marketing includes any marketing tactics that make your best buyers come to you. Inbound marketing doctrine rejects the kind of advertising that interrupts and annoys potential customers. It prefers to offer value to prospects in return for their time and money. The term inbound marketing encompasses all forms of non-interruption web marketing: social media, blogging, CTAs, and others. These components will be indicated by the phrase "an inbound marketing tactic" in their definitions. Other concepts defined here, such as buyer personas and the buyer's journey, are essential for building a great inbound marketing strategy. The core ...
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Social media is great for getting your audience engaged and building a community around your brand. Effective social media will do that and much more. If you’re new to social media for business, make sure you’re following these 30 tips to make your strategy as effective as possible.
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If your SEO isn’t working properly, you’re probably committing some of these faux pas. Try to avoid: Keyword stuffing Broken links Copying content Content duplication Poor quality content Non-unique title tags Non-unique meta descriptions Non-credible links Avoiding analytics Optimizing the wrong keywords Infographic by FertileFrog.
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What’s a typical day at work look like for you?
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Try thinking of buyer personas like a chemistry project. Customer traits go in, buyer personas come out. Buyer personas go into your marketing campaigns, new visitors/leads/customers come out. With the rise of customer-focused marketing (thanks to new SEO practices and content content content), your business has to change with the tides or get lost in a sea of outdated practices.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
