INBOUND MARKETING BLOG

Increasing Website Traffic & Sales with Inbound Marketing

• By protocol 80

2015 has been yet another fruitful year for our almighty conquering overlords (aka technology, the Internet, and Google).

Your Marketing Strategy Blows (Use Buyer Personas)

• By protocol 80

Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.

Target Markets < Market Segmentation < Buyer Personas

• By protocol 80

What’s the difference? They seem like generally the same thing, and many people (who don’t know any better) use them interchangeably. So what’s the big deal? Let’s start with some technical definitions. Target markets: A particular market segment at which a marketing campaign is focused. (Business Dictionary) The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. (Investopedia) Marketing segmentation: Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. (Inc.) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. (Investopedia) Buyer Personas: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot) Buyer personas are ...

You Deserve Better Than Target Markets

• By protocol 80

I mean, really. They’re running around matching up with any company who will take them, they’re giving you vague and unhelpful answers to your perfectly legitimate questions, and they mumble a bunch of conflicting messages when you just want to know, “What do you WANT from me?!”

The Business Value Of Blogging

• By Donny Kemick

An Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:

5 Ways to Completely Screw Up Your Buyer Personas

• By protocol 80

Believe us when we say there are a LOT of ways to screw up buyer personas - narrowing the list down was the hardest part of making this post.

How to Get People to Find Your Website Content: The Top 3 Tactics

• By Josh Curcio

Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.

The First Step In Inbound Marketing For A B2B Company

• By Donny Kemick

Many B2B companies have very little, to no actual marketing of their products or services. That is especially true for small manufacturers. That's why it makes so much sense for them to get started with marketing the Inbound way (e.g., the effective, most rewarding, most profitable, etc... :)).

Dear Persona: Writing Content for Your Buyer Personas

• By protocol 80

Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on: Word Choice, Tone, Format, Media, Length Word Choice When your buyers talk to you, how do they do it? Professional, casual, a little humorous, a little technical? That’s how you choose your wording.

5 Essentials For Getting Customers From Your Blog - VIDEO

• By Donny Kemick