INBOUND MARKETING BLOG

How To Define Content Marketing Goals

• By Donny Kemick

Gooooooooooooaaaaaaaaaalllllllllllllsssssss!

5 Reasons to Write Content for Current Customers

• By Josh Curcio

Often when a business thinks about what type of content they should be writing for their blog, they tend to lean more towards prospective customers and generating leads. There's nothing wrong with that. More leads hopefully means more customers, thus more revenue. It makes sense. But solely focusing on new leads neglects an important group of people...YOUR CURRENT CUSTOMERS. You still have love for them right? Show it. Focus some of your blog content on them.

How To Blog Consistently For Your Business

• By Donny Kemick

By now you should know that blogging is no longer an option for your business, that is if you want to attract high quality traffic to your website. One of the biggest challenges businesses face when maintaining a business blog is consistency with volume of posts and content.

How to Budget for SEO (Search Engine Optimization)

• By Josh Curcio

Every small business, medium business and even large business should have some sort of SEO (search engine optimization) strategy. The level and goals of the SEO strategy will obviously vary between these types of businesses for a variety of reasons, one being budget...which leads to a good question:

7 Keys To Business Blogging Success

• By Donny Kemick

Content Marketing Advice In Just 1 Sentence

• By Josh Curcio

With the growth in popularity of content marketing comes people asking for content marketing advice. Curata posted an infographic about the best content marketing advice summed up in just one sentence. In compiling the answers via a LinkedIn poll, they found that most marketers answers could be bucketed into 4 categories: strategy, creation, audience and analytics.

5 Emailing Marketing Messages That Go Beyond A Newsletter

• By Donny Kemick

If you have an email marketing list, you no doubt have sent the common newsletter email. Maybe you send it once a week, month, quarter, etc... Email marketing newsletters tend to have newsy topics in them, along with some hopeful action for a sale.

5 Steps for Starting a Website Redesign

• By Josh Curcio

Getting a new website is fun and exciting, but a redesigned website doesn't automatically mean you'll find success with it. Too many businesses make the wrong assumption that just because it's new, it works. That's just not the case. A website redesign should be carefully thought out, planned, and while it might seem like an interesting thing to learn, it really should be handled by the pros.

6 Email Marketing Mistakes To Avoid

• By Donny Kemick

How To Convert Website Visitors Into Leads

• By Donny Kemick

Every business wants to maximize their marketing investments by generating more revenue. Whether you can or you can't sell directly online, you have to have a strategy to convert website visitors into leads.