INBOUND MARKETING BLOG

Are You Focusing Too Much On Website Traffic?

• By Donny Kemick

Keywords that Help Reach People at Each Stage of the Buyer's Journey

• By Josh Curcio

These days people shopping or making an informed decision about something go through various phases before coming to a conclusion, these phases are called the buyer's journey. Sometimes this "journey" takes a half hour, sometimes it takes months or even years. It just depends on the product, service, problem or the commitment to find a solution.

3 Tips For Using Google+ For Your Business

• By Donny Kemick

Google+ may not be Facebook, Twitter or LinkedIN, but it has some qualities that as a marketer, you can't ignore. Depending on your industry and buyer personas, Google+ may be the best place to generate new leads or the worst place! Either way, you need to be present. These 3 simple tips will get you off to a good start with Google+ for your business.

How to Choose a Domain Name

• By Josh Curcio

Choosing a domain name is no easy task. It's likely that your first, second, and third choices have already been taken. Your domain name is very important, but maybe not for the reasons you are thinking.

Content Marketing Who, What, When, Where, Why

• By Donny Kemick

Content marketing is a great way to reach your ideal buyers when they are in hunt mode, seeking out a solution to their problem. It also allows you to build trust and generate high quality leads! This short video will give you a brief explanation of what content marketing is, who should use it, when to use it, why you should use content marketing and where to employ the tactic.

Outbound, Interruption Marketing Is Noise

• By Donny Kemick

Every business owner wants to effectively reach their potential buyers. Obviously, that's where marketing comes in. The problem is, the wrong marketing, namely interruption marketing, is just added noise for people to filter out. We are bombarded with commercial messages every day. Some estimates say we are exposed to nearly 30,000 commercial messages each day! The vast majority of which we completely ignore! Every isle at the super market, informational website we visit, and game we play on our smartphone pushes an ad of some sort in our face. We are even exposed to subliminal ads in TV shows and Movies! Interrupting Is Rude These ads all have 1 primary trait in common that kills their effectiveness versus Inbound Marketing. They all try to force themselves in front of a broad audience by interrupting you for attention. The problem is, as a society, our brains have adapted and are better than ever at filtering the overwhelming majority of these messages out. It's just noise. It's the ...

Reviewing Your 2014 Web Analytics Metrics

• By Josh Curcio

Now that we're a week into the new year, hopefully you've had some time to get back into the groove at work. That doesn't mean it's time to start slacking off again though. ;) What it does mean is that you should have a bit of extra time to review your web analytics from last year!

5 Inbound Marketing Tasks To Get You Started

• By Donny Kemick

Many small businesses still don't know what Inbound Marketing is, and that's OK. We're here to help you understand and capitalize on what it can do for your business. This short video will give you 5 tasks to get started with Inbound Marketing. Here's a link to more detail on the 5 tasks as well as additional resources to help with each one.

The Basic Inbound Metrics You Should Monitor Every Month

• By Donny Kemick

There're 12 months until next Christmas. What successes will you be celebrating this time next year? That's entirely up to you! We're here to help make sure you get on track and stay there, but you have to be committed to setting yourself up for success and staying on course as you put out fires here and there in your normal routine.

Season's Greetings from protocol 80, Inc.!

• By Josh Curcio

We hope that you enjoy your holiday season! This year sure did fly by. We are excited for more businesses to find success in 2015 using inbound marketing!