INBOUND MARKETING BLOG

Understanding the Difference Between a Blog and a Website Page

• By Josh Curcio

Even though they may have a website and they may have a blog, it is clear that some business owners don't necessarily know the difference between the two. Some websites have blogs and website pages that are more seemless, while other sites have their blog and website pages completely separate. Regardless of how it's set up, pages and blog posts still should be thought of as different from an editorial standpoint. Let's explore..

Email Marketing Automation For FREE With MailChimp - Video

• By Donny Kemick

Growing Your Business Using Inbound Marketing [Event]

• By Josh Curcio

Tomorrow we'll be talking to a bunch of eager individuals on how they can use inbound marketing to grow their business. The fact is, many of the people attending are probably hearing about inbound marketing for the first time. Sure, they may know what some of pieces of inbound marketing are and may have even implemented some. That's great, but it just may not be getting the job done. This class will focus on inbound marketing as a whole and why combined the strategy is much more effective than the components alone. Here's a brief overview of the seminar:

Are You Focusing Too Much On Website Traffic?

• By Donny Kemick

Keywords that Help Reach People at Each Stage of the Buyer's Journey

• By Josh Curcio

These days people shopping or making an informed decision about something go through various phases before coming to a conclusion, these phases are called the buyer's journey. Sometimes this "journey" takes a half hour, sometimes it takes months or even years. It just depends on the product, service, problem or the commitment to find a solution.

3 Tips For Using Google+ For Your Business

• By Donny Kemick

Google+ may not be Facebook, Twitter or LinkedIN, but it has some qualities that as a marketer, you can't ignore. Depending on your industry and buyer personas, Google+ may be the best place to generate new leads or the worst place! Either way, you need to be present. These 3 simple tips will get you off to a good start with Google+ for your business.

How to Choose a Domain Name

• By Josh Curcio

Choosing a domain name is no easy task. It's likely that your first, second, and third choices have already been taken. Your domain name is very important, but maybe not for the reasons you are thinking.

Content Marketing Who, What, When, Where, Why

• By Donny Kemick

Content marketing is a great way to reach your ideal buyers when they are in hunt mode, seeking out a solution to their problem. It also allows you to build trust and generate high quality leads! This short video will give you a brief explanation of what content marketing is, who should use it, when to use it, why you should use content marketing and where to employ the tactic.

Outbound, Interruption Marketing Is Noise

• By Donny Kemick

Every business owner wants to effectively reach their potential buyers. Obviously, that's where marketing comes in. The problem is, the wrong marketing, namely interruption marketing, is just added noise for people to filter out. We are bombarded with commercial messages every day. Some estimates say we are exposed to nearly 30,000 commercial messages each day! The vast majority of which we completely ignore! Every isle at the super market, informational website we visit, and game we play on our smartphone pushes an ad of some sort in our face. We are even exposed to subliminal ads in TV shows and Movies! Interrupting Is Rude These ads all have 1 primary trait in common that kills their effectiveness versus Inbound Marketing. They all try to force themselves in front of a broad audience by interrupting you for attention. The problem is, as a society, our brains have adapted and are better than ever at filtering the overwhelming majority of these messages out. It's just noise. It's the ...

Reviewing Your 2014 Web Analytics Metrics

• By Josh Curcio

Now that we're a week into the new year, hopefully you've had some time to get back into the groove at work. That doesn't mean it's time to start slacking off again though. ;) What it does mean is that you should have a bit of extra time to review your web analytics from last year!