Inbound Marketing Blog by protocol 80 (67)

November 14

Content Is The Most Important Phase Of A Website Redesign

By Donny Kemick

November 13

Use Quora for Blog Post Ideas

By Josh Curcio

We've been doing our best in trying to motivate you blog and blog frequently. Not creating junk content just to have more content, but content that your readers or potential readers will find useful. For any industry, any service type, any business, and so on, there are endless things to blog about that useful. Yes, I'll repeat that. There are endless things for you to blog about and they don't have to be fluff. If you need a push to help get those creative juices flowing, try Quora to help think of blog post topics that will be useful to someone.

November 12

3 Quick Tips To Improve Email Open Rates

By Donny Kemick

If you are growing your email marketing list (and you are, right?), you have to make sure you're monitoring and adjusting your efforts to maximize open and click-through rates. If not, you're wasting sends. You're falling on deaf ears. You can't nurture a lead that doesn't read what you send them for one of many reasons. If you want to improve email open rates keep reading... 1 - Who is the "Sender" of your emails? Question. When you receive an email from someone you know or another human being, are you likely to at least open it? I'm going to bet you said yes, with varying degrees of importance. Someone you know or recognize may yield a quicker open than a stranger. How about when you receive an email from a brand? Are you likely to open that? What level of urgency? I'm not talking about order update emails or responses to a request for information. I'm talking about emails from brands that you are expecting to receive. All of that being said, what name comes through when you send ...

How Important is an SEO Audit of a Website?

By Josh Curcio

Do you know the SEO health of your website? Maybe you think you're doing OK because you haven't heard otherwise, but that may not be the case.

November 07

How To Use HootSuite To Schedule Social Media Updates

By Donny Kemick

There's a common misconception with many small businesses that social media marketing is this huge undertaking that will consume tons of time. That's simply not the case. Social media, if done correctly, is managed and focused on at levels that are convenient and effective for you. Sure, you'll have comments that come in (hopefully) that you need to respond to. You may want to jump on some of your clients' or leads' pages to interact a bit, but overall social media marketing is not the time sink everyone NOT already involved thinks it is.

November 06

Google Grants at Nonprofit Networking Day

By Josh Curcio

We are excited to be speaking at Nonprofit Networking Day tomorrow (11/7/2014). A big thank you goes out to the Cattaraugus Region Community Foundation for inviting us and putting this event on! This is an annual event for staff, board members and volunteers of the region's nonprofit organizations. This year's Nonprofit Networking Day is being held at the Quick Center for the Arts at St. Bonaventure University.

November 05

How to Keep an Eye on Your Online Competition...Easily.

By Josh Curcio

It is important that a small business is aware of what their competition is saying and doing. Even if you can't take any actionable steps with the information, it provides you with a competitive advantage of at least knowing. Maybe you check out your competitor's Facebook page every once in awhile, but is that enough? You may even like your competitor's page to get their posts in your news feed. But with Facebook's algorithm it is very possible that you aren't seeing their posts because you don't engage with them. So what can you do to better and more easily monitor what your competition says and what's happening with their business?

November 05

4 Ways To Reuse Your Blog Posts

By Donny Kemick

We preach and preach that you should be blogging regularly. We share stats about how much better companies with an ongoing blogging effort do at generating leads. We practically beg you to write regular blog posts! While blogging is excellent for your Search Engine Optimization efforts, it can also be a huge driver of other tactics you employ online. Here're some ways to reuse your blog posts. 1 - Blog Posts Make Great, Share-able Social Media Content If you've held the position that your company doesn't have anything to share in social media, you're wrong. One great "side affect" of blogging regularly is that it will feed your social media efforts. In fact, a single blog post can yield several social posts. How's that you ask? Simple, after writing a blog post, you can take several facts from the post and turn them into short social media updates with links to your blog post. Using HootSuite or Buffer you can then schedule the social posts to be sent on different days in the future. ...