How Important is an SEO Audit of a Website?
Do you know the SEO health of your website? Maybe you think you're doing OK because you haven't heard otherwise, but that may not be the case.
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November 07
How To Use HootSuite To Schedule Social Media Updates
There's a common misconception with many small businesses that social media marketing is this huge undertaking that will consume tons of time. That's simply not the case. Social media, if done correctly, is managed and focused on at levels that are convenient and effective for you. Sure, you'll have comments that come in (hopefully) that you need to respond to. You may want to jump on some of your clients' or leads' pages to interact a bit, but overall social media marketing is not the time sink everyone NOT already involved thinks it is.
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November 06
Google Grants at Nonprofit Networking Day
We are excited to be speaking at Nonprofit Networking Day tomorrow (11/7/2014). A big thank you goes out to the Cattaraugus Region Community Foundation for inviting us and putting this event on! This is an annual event for staff, board members and volunteers of the region's nonprofit organizations. This year's Nonprofit Networking Day is being held at the Quick Center for the Arts at St. Bonaventure University.
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November 05
How to Keep an Eye on Your Online Competition...Easily.
It is important that a small business is aware of what their competition is saying and doing. Even if you can't take any actionable steps with the information, it provides you with a competitive advantage of at least knowing. Maybe you check out your competitor's Facebook page every once in awhile, but is that enough? You may even like your competitor's page to get their posts in your news feed. But with Facebook's algorithm it is very possible that you aren't seeing their posts because you don't engage with them. So what can you do to better and more easily monitor what your competition says and what's happening with their business?
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November 05
4 Ways To Reuse Your Blog Posts
We preach and preach that you should be blogging regularly. We share stats about how much better companies with an ongoing blogging effort do at generating leads. We practically beg you to write regular blog posts! While blogging is excellent for your Search Engine Optimization efforts, it can also be a huge driver of other tactics you employ online. Here're some ways to reuse your blog posts. 1 - Blog Posts Make Great, Share-able Social Media Content If you've held the position that your company doesn't have anything to share in social media, you're wrong. One great "side affect" of blogging regularly is that it will feed your social media efforts. In fact, a single blog post can yield several social posts. How's that you ask? Simple, after writing a blog post, you can take several facts from the post and turn them into short social media updates with links to your blog post. Using HootSuite or Buffer you can then schedule the social posts to be sent on different days in the future. ...
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October 29
You Have To Segment Your Email Marketing List
Small Business Inbound Marketing Lead Nurturing
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October 28
5 Tips for Small Business Inbound Marketing Lead Nurturing
Small Business Inbound Marketing Lead Nurturing
Read more3 Website Marketing Tips For Manufacturers
There's a common mindset with many manufacturers that their website can only be an informational, brochure-style site because they sell to other businesses, with a long sales process. They think that because they can't sell direct online, their options for making their website a business-generating tool are limited. They tend to receive contact form submissions from current customers or potential customers that a sales person has already spoken to, but no new leads develop because of their site. Does this sound like your manufacturing business?
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October 24
A Few Must Read Inbound Marketing Articles
Inbox App by Gmail This is not really an article...nor is it related to inbound marketing really, but it still might be something cool. Honestly, we haven't played around with it enough to really tell you how much we like it or dislike it, but Google seems pretty confident that it will be the email app of the future. Really, you'll have to request an invite and check it out for yourself. You can do it here. Finding Hidden Content Opportunities for Your Local Website Local SEO is very important in getting customers through your door. Even if you are a primarily offline business, your customers likely search online before visiting you in person. An important factor in getting found is good SEO and good local content. This article provides a few ways you might be able to create some additional, good quality content. Author: Rachel Indeteigen. How to Diagnose and Cure 9 Major Content Marketing Problems Many businesses and marketers run into issues when trying to implement a content ...
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October 24
New Website Launch - Hollenbeck-Cahill Funeral Homes
We're happy to have launched a new website for a long-time client. The website is for Hollenbeck-Cahill Funeral Homes in Bradford, PA. The previous version of the website which we developed several years ago, so it was time for an update!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
