What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024
Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.
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March 13
February 16
[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs
Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.
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January 24
The Power of Content Mapping in Social Media and Blogging Strategy
From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.
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January 11
Top 8 Writing Tools & Resources for Marketers: Elevate Your Content Game
In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content.
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December 14
Mastering Technical Content Writing: 3 Tips for the Beginners
With content writing for inbound marketing, it’s common to find yourself challenged by writing technical content without having prior experience in the field. It can be daunting to tackle complex topics and present them in a coherent and engaging manner. However, through our careful work and collaboration with other writers and resources, we’ve developed a protocol to overcome this. You don’t need to embark on this content creation journey alone or start from scratch. Following these methods will guide you to writing technical content that resonates with readers: Leverage Other Writers and Resources Learn from Blogs and Various Sources Utilize AI-Powered Writing Tools
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December 06
Designing with Confidence: Graphic Design for the Non-Designer
Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your design goals without the need for a graphic designer. Whether you are taking on design work for your business or personal projects, here are some tips and tricks to make your designs stand out, even without professional expertise. Why Less Is More in Design Fonts Matter The Art of Visual Hierarchy The Essential Role of Whitespace Prepping the Final Product Free Design Resources at Your Fingertips
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October 27
WEBSITE TRAFFIC KPIs: The Method Behind the Mathness
The Importance of Tracking Website Traffic-Related KPIs in Digital Marketing Building an effective inbound marketing strategy is no walk in the park. From laying the foundation to crafting tactics for brand awareness, you’re constantly learning and adapting. As the cycle of “Strategize → Execute → Analyze → Repeat” becomes familiar, the focus shifts toward one crucial element: traffic.
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October 27
HOW TO: Create a Resilient Inbound Marketing Strategy
Avoiding Marketing Technical Debt and Building a Strong Inbound Marketing Foundation In today's rapidly evolving marketing landscape, adaptability and forward-thinking are crucial for maintaining a competitive edge in your business. Unfortunately, many businesses overlook the importance of establishing a solid marketing foundation, similar to accumulating "technical debt" in the tech world over time. That's why in this blog post, we'll delve deep into the concept of marketing technical debt. We'll explore strategies to avoid it and provide you with a step-by-step guide to building a resilient marketing foundation that will drive long-term success.
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September 20
Transform Your Manufacturing Marketing Approach with Inbound Coaching
If you’re here, there’s something not going quite right with your marketing. Likely, you’re under the gun to prove ROI for the efforts you’ve been accomplishing and realize the current path just isn’t going to cut it.
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September 15
p80 Stands Out at FABTECH 2023 with Three Key Presenters
CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
