INBOUND MARKETING BLOG

The Biggest Thing Your Website's Missing

• By Donny Kemick

http://en.paperblog.com/sculptures-in-search-of-what-s-missing-732065/

Why Manufacturers Fail at Lead Generation

• By Josh Curcio

Manufacturers must start thinking about how they generate leads online.

We're Back From The Inbound 2014 Conference

• By Donny Kemick

You may (or may not) have noticed that last week was pretty quiet here. We weren't on vacation! Josh and I traveled to Boston for the Inbound 2014 Conference. It has been a couple of years since we attended this conference and boy has it grown! The first time we attended the conference had about 1500 attendees. This time, there were 10,000!! The effectiveness of Inbound Marketing is real and the droves of marketers that are trying to get involved is a telling sign of that. This year the conference was held at the Boston Convention and Exhibition Center, which was a significantly larger venue than the last time we attended. Needless to say, I wish I would have worn a pedometer because we walked a ton. The building is enormous and the sessions were spread out across the building in different rooms. There was 30 minutes between each session to ensure that attendees had sufficient time to get around the building. Pick Your Programming The conference worked much like I wish television ...

Be Smarter Next Monday Than You Are Today

• By Donny Kemick

Is Blogging Still Important?

• By Josh Curcio

Marketers who have prioritized blogging are 13x more likely to generate a positive ROI

Turn A Blog Post Into A Podcast - Content Marketing Multiplier

• By Donny Kemick

I'm a big fan of getting more mileage from my efforts. Who isn't? Because time is always against us in business, we need to jump on any opportunity to save it! Last week I wrote about turning a blog post into a video and what the content marketing multiplier is to me. This week I'd like to discuss a way to turn a blog post into a podcast. What's a Podcast? First, a brief description of a podcast. According to Wikipedia, a podcast is... a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device The most common form of a podcast is audio. There are tons of them. As the definition above indicates, your blog posts would become a series of regularly released audio files through one of the many podcast platforms, such as: iTunes SoundCloud TuneIn If you were nervous about how you'd look in a youtube video, a podcast will be right up your alley. Because it's just ...

An Example of Why You Should Use an Email Marketing Platform

• By Josh Curcio

Email marketing is a great way to stay top-of-mind with your current customers, past customers, leads, etc. These are individuals that want to hear what you have to say, however you must continue to add value or else they will unsubscribe from your list. Many businesses have considered email marketing platforms, but still tend to send email from an internal source such as Outlook. There are many reasons that businesses should be using a 3rd party platform such as Mailchimp, but today I am going to show an example of just one.

6 Steps In Inbound Marketing To Getting Buy-In For An Initiative

• By Donny Kemick

So you're convinced that inbound marketing is definitely how you should focus your company's marketing efforts, but you have an up hill battle in front of you to get management and the rest of the company on board. Fear not. It is possible! Getting buy-in for an inbound marketing initiative is all about planning. Here're the 6 steps in Inbound Marketing to succeed! Step 1 - Arm Yourself With Data The greatest advantage that inbound marketing has over traditional, interruption-based tactics is that it is highly measurable. If you want to measure it, it's probably possible. Use this to your advantage! The data available is undeniable when it comes to showing the effectiveness of inbound marketing. Some examples: Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012) 83% of marketers indicate that social media is important for their business. (Source: Social Media ...

Your Weekend Reading List - 9/5/2014

• By Donny Kemick

Here're the articles you missed this week that will help you grow your business and succeed! Start your Monday with more knowledge than you had on Friday by finishing your weekend reading list! How The Most Successful People Prioritize Lindsay Kolowich of HubSpot Software hits the nail on the head when it comes to being a "Yes, yes, yes" person. As she points out it can be exhausting. We need to focus on what the top priorities are and try not to get off track. The same applies to making decisions about your marketing efforts. It's easy to cave to the newspaper ad rep or the radio station sales person when they are sitting across from you, but you have to learn to say no and invest in marketing channels that have measurable results, like Inbound Marketing. How Content Curation Helps You Win Sales In this article based on an interview with Matt Heinz, written by Michelle Davidson of Rain Today's, Rain Maker Blog, Heinz reveals a great truth about curated content. Most readers don't ...

Turn A Blog Post Into A Video - Content Marketing Multiplier

• By Donny Kemick

Time is always the biggest hurdle presented when discussing the idea of an ongoing content marketing effort. As I've said in the past, time is usually not the actual issue. It's more commonly the learning curve that is the issue, despite the minimal learning curve in front of you. If time truly IS a limiter for your content marketing effort, not to worry, one of the best parts about marketing this way is what I like to call the content marketing multiplier. The content marketing multiplier is essentially taking one piece of content, be it a blog post, FAQ, video, ebook, etc... and making it work in different formats. Turn a Blog Post Into A Video You finally found the time to think out a modest blog post and you're feeling great! Then it hits you that you had better start preparing for your next post. That great feeling goes away because you know you have this, that and the other thing to do in the next couple of days as well. If only you could make the next content endeavor go ...