3 Ways to Use Google Analytics Demographic and Interest Data
Who is visiting your website?
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September 03
How To Plan Your Inbound Marketing Strategy
Graphic By HubSpot Software - http://www.hubspot.com/inbound-marketing
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August 29
5 Articles from the Week for You to Enjoy - Curated Goodness
It's Labor Day Weekend. Here are some great articles you can read over the next few days! The PPC Search Network Campaign Launch Checklist This is a comprehensive list of things you need to be sure are in line before just jumping into a PPC campaign starting with building an account all the way through tracking. Author: Pauline Jakober Why Dark Posts Are the Best Facebook Advertising Strategy Right Now A "Dark Post" is a tactic of using new feed style ads, but they are not actually published on the news feed of your Facebook page. This article explains why it is a good strategy (for the time begin) and how Dark Posts actually work. Author: John Jantsch US CMOs Rank Their Biggest Concerns Find out what tops the list of concerns for US Chief Marketing Officers. I found it interesting that only 13% of the respondents answered "Aligning Marketing with the Overall Business Strategy" as their biggest worry. I'm sure that this is greater for small businesses that have a marketing budget and ...
Read moreYour Buyer Is Smarter Than They Used To Be
While I'm sure your buyers are not experts on what you sell, they are without a doubt, smarter than they used to be, say 3-5 years ago. We live in an era where just about anything you want to learn about can be found online. Buyers don't blindly call sales reps based on referrals anymore. They still call the rep, but only after they've researched the company, their solution and the specific rep. Even if you rely solely on referrals for new business you still have to have an effective web strategy, because they want to know you before you know them.
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August 29
Labor Day 2014
Labor Day is upon us! How much do you actually know about labor day? Here are a few pieces of info we thought were interesting. Please feel free to download and share.
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August 28
The Difference Between a Blog Post and a Page
Most business owners at least know what a website is...hopefully. They can usually tell you what navigation is, a banner/slider/rotator, usually a footer, and sometimes even more specific things on a website. One thing that is not always easily understand is the difference between a website page and a blog post. Because this is a fairly common question, I thought it would be good to address it here.
Read moreCreate The Perfect Homepage For 2014-2015
The homepage of your website is like the facade of your office or storefront times 10. If people drive by your actual office, they are going to form opinions about you based on the signs, colors, size, neighborhood, overall aesthetics, etc... but they are in front of your office. In most cases, they aren't going to turn the corner, seconds later, and be at your competitor's office. This is especially true for B2B companies.
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August 26
August 22
1 Thing You Must Have for Inbound Marketing Success
1 Thing You Must Have for Inbound Marketing Success
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August 22
4 Great Articles You Should Read This Weekend
Holy cow, it's Friday! What a week it's been. We hope you've been on your hustle game, getting better and finding much success in whatever you do. Sticking with that theme, here are some of our favorites from around the web this week. Spend some time getting better this weekend by giving these a read. 5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page As with anything else in life, there are some scientific considerations when it comes to increasing website conversions. This article touches on 5. Number 4 in the list is one of my favorites because I don't feel like it's used enough. Pointing out what you will miss out on if you don't take the desired action (conversion) can be very powerful. Called consumer FOMO (not mofo), fear of missing out can be a great motivator to get someone to download a resource on your site, request a sample or sign up. Article by Jordan Kasteler Most Popular Digital Marketing and Online Advertising Metrics One of the biggest ...
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
