• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020
July 16

Web Marketing Without Content Is Like Fishing Without Bait

As web marketers, we're constantly pushing the need to generate valuable content as a means to generate leads. While clients technically "get it", they are still reluctant when it comes to actually doing it. They may update their contact page when someone new gets hired or the history page when another year passes by, but the creation of value added, lead-generating content is simply not an area of ongoing focus. This is despite the fact that 9 out of 10 clients are looking to increase leads/sales/profits online.

Read more
July 11

3 Great Web Marketing Resources for You This Week

We hope that you had a great week, but it is about time for the weekend. You know what that means right? YES...you should read some great web marketing articles before your mind enters weekend mode! Because there are so many out there, we've narrowed it down to these 3. Check 'em out!

Read more

Successful Web Marketing Strategy and Planning

Who to bring to your marketing meeting and planning.

Read more
July 08

Creating a Web Marketing RFP - Upcoming Event

Next week we're holding a learning seminar about building a web marketing RFP. This seminar will be beneficial for any business or organization that is planning a new website or web marketing tactics even if they aren't following a traditional RFP process. The purpose is to educate the attendees so they are able to make informed purchasing decisions before purchasing web development or marketing services. Uninformed buying decisions usually result in wasted money, frustration and a bad taste for future web marketing and development efforts. This must stop!

Read more
July 02

Happy Independence Day from protocol 80, Inc.

Our office will be closed on the 4th for the Holiday. Please have a fun and safe 4th of July!

Read more
July 02

3 Great Web Marketing Resources This Week

Even though it's a short week...we managed to find some great web marketing resources for your reading pleasure.

Read more
July 02

What is a Website CTA?

Yes, another blog post using an acronym. With the amount of acronyms in this industry, it's almost like speaking another language. This one is important, yet overlooked far too often. CTA stands for call to action. In regards to inbound marketing a call to action is exactly what it says...a call out for someone to take an action. A website CTA can be either graphical in nature just text. It would exist on a website or email for the purpose of getting the reader to take another step in some sort of process.

Read more
July 01

Google Changes Again: Google My Business

Google recently rolled out Google My Business, a new platform for businesses to reach their customers. According to Google’s blog, “users tell us that finding these loyal customers can be complex and time-consuming.” Consequently, Google’s My Business is supposed to be more simple and streamlined, allowing users to managing their business listings easier.

Read more
June 27

3 Great Web Marketing Resources This Week – Curated Goodness

Here're some gems I came across this week that I hope you find useful as well! These are some great Web Marketing Resources! The Definition of CAC [In Under 100 Words] This is a really great, quick read on what Customer Acquisition Costs means. My guess is that most small businesses could deduce what it means, but don't know their own CAC. This is a good quick read to make sure you have a handle on what it is. Author: Sam Kusinitz Content Marketing Traits That are Crucial to Success [Infographic] This infographic by Michael Gerard of the Content Marketing forum gives a great visual rundown of skills that great content marketers have. Don't fret if you don't fit the bill yet. This can also serve as a to do list for mastering content marketing! Author: Micheal Gerard B2B Brands Near Top of LinkedIn's 'Most Influential' List This is a great, non-techie read about what makes the most influential brands on LinkedIN stand above the rest. The key, it seems has a lot to do with content! ...

Read more
June 27

Better Headlines And CTAs Through You and Your

Quick, you have 5 seconds. Tell me the benefit TO ME of buying your product or service. Go...

Read more


Our Blogs, Direct to Your Inbox!

How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

Learn More