INBOUND MARKETING BLOG

Want Online Leads? You Need Education Marketing!

• By Donny Kemick

Which feels better? Being sold to or being educated? Which makes a car salesperson and buying experience more appealing and tolerable? When they ram paperwork with a sticker price offer in your face repeatedly, or when they spend as much time as possible with you to make sure you understand every aspect of the cars you're looking at? The answer is obvious in both scenarios. What kind of buyer is more likely to make a positive buying decision? An educated one, or a skeptical/defensive one?

The CMS, the CRM and SEO. It's the talk of the town!

• By Josh Curcio

These folks are talking about their CMS, CRM, and SEO plans for the future.

12 Month Web Marketing Strategy Event Recap

• By Josh Curcio

Yesterday we lead a training event in Hermitage, PA on creating a 12 month web marketing strategy for a business. The SBDCs of Clarion University and Gannon University sponsored the event and we are grateful for their assistance! There was a lot shared in a short amount of time, but from the feedback of the attendees, they walked away with a lot of valuable information...which is the goal! However, we don't want this to be something that the businesses get excited about and then a week later forget the excitement and their long term plan of creating an effective web marketing strategy. We do these events for free and all we ask for in return is that the businesses work to succeed and implement some of what we teach them about. Before I go too far, I should also mention there was coffee, donuts, and a wonderful lemon pound cake.

Lead Generation Online Is Most SMB's Primary Objective

• By Donny Kemick

4 Reasons You Need A Website Redesign and Inbound Marketing

• By Donny Kemick

3 Reasons SMBs Don't Actively Use Marketing

• By Donny Kemick

When we meet with new potential clients we always ask what primary business objectives they are trying to achieve through web marketing. Nine times out of ten, the answer is increase leads or sales. Often, the a lack of new leads or sales is what they define as one of their primary challenges. When we dig a little deeper on what their current efforts look like, it doesn't take much time at all to see that they have no true marketing of their brand, products or services. So we ask, why is that? Here are the common reasons: 1 - We Don't Have The Expertise In-House Remember, I'm talking about small-medium sized businesses. Not large enterprises. Small to medium sized businesses. Most of the prospects we meet with do not have a full time marketing person, let alone department. It's usually a task thrown on the sales person or sales people, or a random person in the organization, like the HR Manager. The obvious issue is that none of those titles are the best solution for a marketing ...

A High Level Google Analytics Dashboard We Think You'll Like

• By Josh Curcio

Google Analytics is great...we've covered this topic before. Not only does it give you great insights into what's happening on your website, but it's FREE. What small business doesn't love a great product that is free?

A Guide to Creating Your Google+ Local Page

• By Sara

Google Plus Local pages can be a confusing topic when you first find out that there are Google+ brand pages and they aren't the same thing. Don't worry, you aren't alone.

Is Your Website On a Desolate Island? How's That Going?

• By Donny Kemick

Repeat after me... "I don't need a website, I need web marketing." Say it again. Again. Again... You get the point? The difference may not be clear to you yet. The difference between a website and web marketing, is like the difference between tactics and strategy. Your web marketing efforts should entail a strategy of some kind, with your website being one of the tactics you are employing as part of the overall strategy. Confused? That's ok! Let's get unconfused... Think of it this way. A website is one tool in the web marketing toolbox. Unfortunately, that tool is no longer enough to do the job on it's own. It needs some complimentary tools to be effective. At minimum, you need prospects to find your website when they are looking for the solution you offer to their problems. At minimum, you need to be available in the main "feeding grounds" for solutions that your prospects use. SEO - Search Engine Optimization Guess what. People use Google a lot. So much so, that you had better ...

A Guide to Creating Your Bing Places for Business Listing

• By Sara

Every business wants to make connect more to its customers and increase its chances of gaining new customers. “Bing Places for Business is a free service that allows you to add or claim your business listing on Bing and be found by millions of Bing users searching online” Bing. It is simply another outlet for businesses to connect with Internet users and is an excellent opportunity to gain more customers.