INBOUND MARKETING BLOG

13 Step Content Marketing Quick Start List

• By Donny Kemick

Question. When you think about establishing a content marketing strategy, do you equate that to a large investment of time and energy? I think any time you include the word strategy with a task, most people automatically envision a huge project involving hours of documentation, research and policies. While that can certainly be the case for some strategies, your content strategy doesn't need to be that complex. Anyone who tells you otherwise is probably wrong. Your content marketing strategy can be as simple as a basic list of items that anyone creating content for your organization has access to and understands. By knowing and committing to this list, you'll be light years ahead of many of your competitors. Here's a Simple Content Marketing Kickoff List: Make the decision that content marketing is a must, not a should. Identify your internal content marketing team and kick off the efforts on the right foot. Understand fully why your clients buy from you and how you help solve their ...

5 Search Engine Optimization Myths

• By Josh Curcio

Search engine optimization is not the most straight forward marketing tactic that has ever existed...which is the cause of many SEO myths. Let's explore a 5 of these myths.

10 Signs Your Website is Ready for an Update

• By Josh Curcio

There are many reasons why it might be time to refresh your website. Take a look through the list and see if your business is a culprit of some of these.

A Trade Show Tactic That Should Be Applied To Your Website

• By Donny Kemick

If I had a nickel for every free swag item I got at trade shows, I would be writing this from a beach with an umbrella-straw drink in hand. Can you relate? You know you can!!! How did I get pulled into those trade show booths and listen to the marketing folks for those companies for 10 minutes, "earning" my free swag? Some sort of CALL TO ACTION!!!! That's right, like a small child chasing a butterfly, I saw or heard a big CTA and there I was, chasing down the perceived value. Next thing I knew, I was learning all about the butterfly's value and what it could do for me or my clients. Your website needs to steal that tactic right off the trade show floor. You need to have a strong value offer (CTA) in multiple places, so your website visitors chase that butterfly until they are sitting in your email marketing list or CRM and become leads. The key difference is that your website can provide these visitors with valuable content that will help solve their problems and challenges instead ...

Stop Playing Catch-up and Fully Commit To Blogging, Social & SEO

• By Donny Kemick

Project Timelines are Not Made to be Broken

• By Josh Curcio

Every website design and marketing project should have a project timeline associated with it. A good project timeline will help everyone reach predetermined goals and expectations. Without discussing and solidifying time-frames, it is too easy for a project to become extended beyond the original expectation whether at the fault of the agency or the client. What can you do about avoiding project delays with a timeline? Establish a good project timeline!

Why Do Your Clients/Customers Buy From You?

• By Donny Kemick

Reason 1:______________________________ Reason 2:______________________________ Reason 3:______________________________ If I had to guess I'd say you listed things like your level of service, your history of quality and reliability and your willingness to do whatever it takes to make your clients/customers fully satisfied. Those are all good reasons for someone to do business with you. Are those things that all of your new prospects know when they are looking for your product or service? In some cases a referral may provide those insights, but those aren't the prospects I'm talking about. Do the new clients you work with that have found your offering on their own know about these things? No. Most do not. Your website, advertisements and print collateral may try to convey those messages, but let's be honest. These new prospects only made a connection with you for 1 reason: THEY THOUGHT YOU COULD SOLVE ONE OF THEIR PROBLEMS!!!!!!!!!!!!!!!!! That's right. Initially, they weren't at all ...

Are You Looking for Pennies or Benjamins With Your Inbound Marketing?

• By Josh Curcio

If you're reading our blog, you probably have a decent idea of what inbound marketing is? Don't worry, if you don't we won't be mad at you. To keep it simple, inbound marketing is generating customers by ensuring that you're being found when that person is looking for your product, service, etc. With inbound marketing you'll gain the attention of these individuals through mediums such as search engines or social media and then your website will guide them through the process of eventually turning into a conversion (lead, sale, sign-up). It's different from "interruption marketing" in which you just throw your advertising out there for everyone to see and hope that someone bites.

A Toe In The Web Marketing Water Will Yield Toe Jam

• By Donny Kemick

Should You Include SEO on Your Website RFP?

• By Josh Curcio

Now keep in mind, this is a different question than, "Do I need SEO?". The answer to that is yes. If people cannot find your website, you're in trouble because they are probably finding your competitor.