INBOUND MARKETING BLOG

Why Do Your Clients/Customers Buy From You?

• By Donny Kemick

Reason 1:______________________________ Reason 2:______________________________ Reason 3:______________________________ If I had to guess I'd say you listed things like your level of service, your history of quality and reliability and your willingness to do whatever it takes to make your clients/customers fully satisfied. Those are all good reasons for someone to do business with you. Are those things that all of your new prospects know when they are looking for your product or service? In some cases a referral may provide those insights, but those aren't the prospects I'm talking about. Do the new clients you work with that have found your offering on their own know about these things? No. Most do not. Your website, advertisements and print collateral may try to convey those messages, but let's be honest. These new prospects only made a connection with you for 1 reason: THEY THOUGHT YOU COULD SOLVE ONE OF THEIR PROBLEMS!!!!!!!!!!!!!!!!! That's right. Initially, they weren't at all ...

Are You Looking for Pennies or Benjamins With Your Inbound Marketing?

• By Josh Curcio

If you're reading our blog, you probably have a decent idea of what inbound marketing is? Don't worry, if you don't we won't be mad at you. To keep it simple, inbound marketing is generating customers by ensuring that you're being found when that person is looking for your product, service, etc. With inbound marketing you'll gain the attention of these individuals through mediums such as search engines or social media and then your website will guide them through the process of eventually turning into a conversion (lead, sale, sign-up). It's different from "interruption marketing" in which you just throw your advertising out there for everyone to see and hope that someone bites.

A Toe In The Web Marketing Water Will Yield Toe Jam

• By Donny Kemick

Should You Include SEO on Your Website RFP?

• By Josh Curcio

Now keep in mind, this is a different question than, "Do I need SEO?". The answer to that is yes. If people cannot find your website, you're in trouble because they are probably finding your competitor.

Before A Website Redesign, Identify Your Buyer Personas

• By Donny Kemick

Does Your Content Have The Right Stuff?

• By Donny Kemick

If you are a web marketer or have a business with an online presence, you have to hear the constant noise surrounding content marketing as a key part of your web marketing strategy. If you haven't heard about content marketing, either you aren't really focused on succeeding online, or your current web marketing firm is failing you.

8 Steps for Your Website Design Comp Review Process

• By Josh Curcio

After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.

Your Web Marketing Strategy Should Outline Your Follow-up Process

• By Donny Kemick

So you've seen the light and bought into the inbound marketing concept. You are generating content like a ninja and have some good top of funnel activity through search (SEO), social media and email. You are seeing some conversions such as email opt-ins, e-resource downloads, and even quote requests, but you're not sure what to do after the conversion. Your sales people want to stalk these website visitors and corner them into a sale. Your marketing people want to try to collect more data about these folks and continue to send marketing pieces tailored to them. What is the right process? Following Up With Window Shoppers - Freebie Grabbers Clearly an opt-in to a mailing list or e-resource download doesn't really qualify a lead to be harassed by sales. These are mainly window shoppers that see some potential value from your content. They aren't raving fans (yet) about your product/service/company, but have now taken a step towards being open to receiving more value from your company. ...

Online Marketing in A Small Town Part 5: Social and Local

• By Josh Curcio

First, let me apologize for missing my post on Thursday, but I have not forgotten about the online marketing in a small town series. This post will discuss social and local...these 2 can go hand in hand. Let me preface this post by saying that although I'll cover several social networks, you do not have to participate in every single one. Think back to your planning process and do what is right for you and your audience...but at the same time don't just discount them without consideration. Check out the chart below to find out where your audience is.

Constantly Evaluate Your Web Marketing Strategy - React And Adjust

• By Donny Kemick

Recently we've spent a lot of time stressing the importance of a solid inbound marketing strategy with the following posts: Pop Quiz – 10 Questions To See If Your Organization Has A Web Strategy A Good Strategy For The Future Starts With Evaluating The Past Web Marketing Strategy From 10,000 Feet Your 1st Inbound Marketing Meeting Agenda Your Web Strategy Should Include Listening – Who, What, When, Where, How, Why Online Marketing in a Small Town Part 1 Online Marketing in a Small Town Part 2 – Your Website Online Marketing in a Small Town Part 3 – Local SEO Online Marketing in a Small Town Part 4 – Pay-Per-Click While those are not a prerequisite for this post, I'd definitely recommend giving those a read if you're in the early stages of or haven't started your web strategy yet. Today I want to stress that while it's important to have a strategy, it's just as important be willing to adjust and shift your strategy based on your metrics and results. How Long Before I Adjust? With all ...