Now keep in mind, this is a different question than, "Do I need SEO?". The answer to that is yes. If people cannot find your website, you're in trouble because they are probably finding your competitor.
Read moreIf you are a web marketer or have a business with an online presence, you have to hear the constant noise surrounding content marketing as a key part of your web marketing strategy. If you haven't heard about content marketing, either you aren't really focused on succeeding online, or your current web marketing firm is failing you.
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After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.
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So you've seen the light and bought into the inbound marketing concept. You are generating content like a ninja and have some good top of funnel activity through search (SEO), social media and email. You are seeing some conversions such as email opt-ins, e-resource downloads, and even quote requests, but you're not sure what to do after the conversion. Your sales people want to stalk these website visitors and corner them into a sale. Your marketing people want to try to collect more data about these folks and continue to send marketing pieces tailored to them. What is the right process? Following Up With Window Shoppers - Freebie Grabbers Clearly an opt-in to a mailing list or e-resource download doesn't really qualify a lead to be harassed by sales. These are mainly window shoppers that see some potential value from your content. They aren't raving fans (yet) about your product/service/company, but have now taken a step towards being open to receiving more value from your company. ...
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First, let me apologize for missing my post on Thursday, but I have not forgotten about the online marketing in a small town series. This post will discuss social and local...these 2 can go hand in hand. Let me preface this post by saying that although I'll cover several social networks, you do not have to participate in every single one. Think back to your planning process and do what is right for you and your audience...but at the same time don't just discount them without consideration. Check out the chart below to find out where your audience is.
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Recently we've spent a lot of time stressing the importance of a solid inbound marketing strategy with the following posts: Pop Quiz – 10 Questions To See If Your Organization Has A Web Strategy A Good Strategy For The Future Starts With Evaluating The Past Web Marketing Strategy From 10,000 Feet Your 1st Inbound Marketing Meeting Agenda Your Web Strategy Should Include Listening – Who, What, When, Where, How, Why Online Marketing in a Small Town Part 1 Online Marketing in a Small Town Part 2 – Your Website Online Marketing in a Small Town Part 3 – Local SEO Online Marketing in a Small Town Part 4 – Pay-Per-Click While those are not a prerequisite for this post, I'd definitely recommend giving those a read if you're in the early stages of or haven't started your web strategy yet. Today I want to stress that while it's important to have a strategy, it's just as important be willing to adjust and shift your strategy based on your metrics and results. How Long Before I Adjust? With all ...
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Part 4 of the Online Marketing in a Small Town series. The topic of this post is pay-per-click advertising, or sponsored ads and we'll focus on AdWords and Facebook today. There are a few ways in which your business located in a rural area can take advantage of this.
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If you've had a web presence for longer than 6 months, you've no doubt noticed that things change, a lot! They're not always big changes, but many small changes can easily equal a large change. It's best to plan for this as much as possible in your inbound marketing strategy. Simply expect to see surprised changes coming and they won't be as rattling to your work flow. Facebook announced yesterday that Facebook business pages are getting a redesign in the next week or so. The biggest change from a visual standpoint is that they will appear much more like a personal profile page now, shedding the 2nd column and unifying business page posts in a singular list. This makes it easier to ensure your images look correct in all places that they may be seen (posts, shares, etc...), a big plus! Missing A Column And What Else? It's really not clear what the new layout has done with custom tabs that currently show as boxes under your banner picture like so: Some online discussions have pointed to ...
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Welcome to Part 3 of Online Marketing in a small town where we will cover local search engine optimization (SEO). This will include both local search results powered by maps as well as optimizing your website for local SEO. Here's the difference between the listings:
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
