INBOUND MARKETING BLOG

Your Web Strategy Should Include Listening

• By Donny Kemick

When you're laying out your web marketing strategy, it's imperative to include have an ongoing process of listening. That's right, listening. It's tempting to start broadcasting immediately, and you can if you want, but listening first will make sure you are broadcasting correctly. Who Should You Listen To? The first and most obvious question is, who should I be listening to? Here's a short list that may need added to for your industry: Clients Suppliers Leads Folks you'd like to have as clients Influencers in your industry Experts in related fields to yours Competitors Partners Professionals in fields like web marketing News sources Industry media sources What To Listen To? A list of what to listen to would include: Blogs Twitter Facebook LinkedIN Instagram Google+ Yelp/Foursquare/Other location if applicable Email lists Pinterest Industry news sites There're many things to listen to in the sources on the list above. Let's examine just a few with specifics, shall we? Clients & ...

Online Marketing in a Small Town Part 2 - Your Website

• By Josh Curcio

Welcome to Part 2 of the Online Marketing in a Small Town series. If you haven't read Part 1, Planning Your Marketing, I'd urge you to go back and read that first.

Online Marketing in a Small Town Part 1

• By Josh Curcio

This will be part one of a 6 part series that will cover online marketing for businesses and organizations in a very small town. I'm not even talking Bradford, PA small town (and believe me, we have a small town)...I'm talking really small towns. For the sake of these posts, let's say your town consists of less than 4,000 people and most of your potential customers come from surrounding areas. This will series will primarily be focused on local online marketing, meaning your customers will be looking for a local solution, not something from across the country or world.

Web Marketing Strategy From 10,000 Feet

• By Donny Kemick

5 Tips for Preparing Content on Your New Website

• By Josh Curcio

Content is one of the most vital pieces of a website project. To be honest, it is also one of the biggest delays to many website projects as well. Why? Because it isn't as easy as it sounds. When you are thinking about the content on your website there is probably a ton of ideas going through your head...but then you sit down to write it and it usually doesn't go as smoothly as you would expect. Many times this is the result of content writing not being your only job. During a website project you still are doing your normal job, you've just been put in charge of writing. Here are 5 tips to get you on the right track with the content for your website project so it turns out great and you avoid delays.

A Good Strategy For The Future Starts With Evaluating The Past

• By Donny Kemick

As sales and marketing professionals we are constantly looking forward and trying to increase the return on our efforts, the number of leads generated, and ultimately sales. Most web marketing strategies are highly focused on increasing these same factors. To make sure we're not making the same mistakes twice and that we're maintaining flexibility in our efforts, we have to take time to review where we've come from. Internal Process Review A few questions to get you started with this review process include: Who's doing each of the following right now: Facebook status updates/commenting/Liking/sharing/following up/advertising Twitter tweets/retweets/favoriting/following/following up/promoting tweets Instagram photo taking/photo posting/liking/commenting/following/following up LinkedIN status updates/connecting/updating the company profile/joining groups/following up/advertising Google+ status updates/+1ing/circling/following/sharing/following up Email Marketing SEO Efforts Content ...

A Mobile-Friendly Website Isn't an Option; It's a Necessity

• By Josh Curcio

It's not a secret that mobile devices have changed our lives. We're now connected to these devices and find ourselves using them probably more than we would like to admit.

Pop Quiz - 10 Questions To See If Your Organization Has A Web Strategy

• By Donny Kemick

Web marketing Pop Quiz time people! Close your other open tabs and get a fresh sheet of paper. It's time to see what you know.

Faster Lead Generation with Sponsored Ads - Event Announcement

• By Josh Curcio

We are happy to announce a new learning event in March focused on helping businesses understand how to utilize sponsored advertising to generate leads faster!

The 7 KEY Areas Of A 12 Month Web Marketing Strategy

• By Donny Kemick