We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, here are 8 online marketing statistics that you definitely cannot ignore:
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If you are considering image/display advertising for your business or organization, you should consider utilizing image ads with Adwords to do this. You can run image ads across the Google Display Networks (GDN) and continue to pay on a cost-per-click basis instead of a CPM (Cost-per-thousand impression) basis which most other platforms will require you to do. CPC ensures that you are only paying for people that have at least a bit of interest in your ad. Your ads can be incredibly targeted as well. With the Google Display Network you can target your ads based on:
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In business, we frequently ask what the ROI is of an investment of time/money. We want to know that if we spend $100, we're getting at least $101.00 back from it. That is a really conservative return, but you get the point. We don't want to spend money without making it back, plus some.
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Google is now in the testing phases of visual search ads which allow for large banner ads in the search results page when a branded term is searched. See example below:
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This is a common question among most businesses and organizations that have considered using AdWords...and unfortunately the answer is not simple. Here are 6 tips if you are planning your 2014 marketing budget.
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Showrooming - The act of examining merchandise or products in a store and then buying it online, often for lower prices. 35% Of All Americans Engage In Showrooming Combating showrooming can be tricky. Regardless of smartphone ownership, 35% of Americans engage in showrooming. Ultimately, this means a whopping $217 BILLION spent online instead of in stores, after the product had been looked at in stores. This is obviously a huge loss for local retailers. The most showroomed stores are big names such as Bed Bath & Beyond, PetsMart, Toys 'R' Us, and Best Buy. In rural areas such as Bradford, PA, it's the smaller stores that really suffer. These are not huge corporations, these are small, family-owned businesses that truly depend on those sales. They tend to provide more value and service than online retailers and can use that to their benefit when trying to reduce the showrooming that happens with their store. Combating In Store Comparison Shopping Mobile devices have made in-store ...
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70% of mobile searchers use click to call... - Google Study (http://p80.us/3b7433) Picture this. You're out for lunch with a friend, planning to do a little Christmas shopping afterwards so you start putting together your list of gifts on your smartphone. While you're at it, you start adding the stores that might have some of the gifts you want to buy. Of the stores, you ask: Are the gifts in stock? How long are they open? Do they have any sales going on? All questions that you could go online to get answers for IF the small businesses have websites that are regularly updated. What we tend to see is that most small business owners barely have enough time to get their normal daily tasks done, let alone update their websites/social media/etc...! Since you are already on your smartphone, it would probably be faster/easier to just call the stores. I bet you don't have them on speed dial, and you're more than likely NOT carrying a phone book with you, so you turn to trusty ole Google! A ...
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I am going to break off from the education for this blog post and tell a funny story...or at least one that I think is funny. It's about the first time I wrote ad copy for a sponsored ad campaign.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
