• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020
January 15

3, 2, 1, Your Landing Page Headline Better Not Suck

The prospects that show up on your landing pages aren't MacGyver, which means they aren't going to stick around to defuse the content bomb, if you have a terrible headline. For most prospects, you have 3 seconds to grab them, typically with your headline. Here are a few considerations for your landing page headlines. 3 Major Headline Approaches Like almost anything in life, there's more than one way to skin a cat (no corresponding pic for this, you're welcome.) when it comes to landing page headline copy. The 3 highlighted here are not the be all end all, but they capture the most popular approaches. Asking A Question You've experienced it, you search for something like, "sell my used cellphone", looking for a great way to off that old brick and you land on a page with a headline such as, Looking To Sell Your Cellphone? or Want To Find Someone To Buy Your Cellphone? or Want To Cash In Your Used Cellphone? I'll be the first to admit that those are some crumby headlines, but you get the ...

Read more

New Website for the Local YMCA

Many moons ago we would highlight newly launched website projects. We thought it would be fun to get back to that, so here is our first one! The YMCA of Olean, Bradford and Wellsville.

Read more
January 10

10 Tips To Optimize Your Landing Pages And Get Results

A landing page that doesn't convert (e.g., make the user take the action you desire) is like a salesperson that sits in the closet without a phone or computer all day. A waste. Much like you can train your sales staff to be more effective, you can also optimize your landing pages to be better closers. Often, you'll find that by tuning up your short pitch, and simplifying your landing page, you will see much more positive action from your landing pages. Here're 10 tips to help you optimize your landing pages to get results. 1 - The landing page should be 100% relevant to the call to action (CTA) the user clicked to get there. In other words, if you place an online ad for a family minivan, the user expects to see information about your family minivan on your landing page. If you send them to your homepage, which is a big waste, where you talk about motorcycles, you will not convert many prospects that are interested in the family minivan. The information on that page isn't specific to ...

Read more

8 Important Online Marketing Statistics You Cannot Ignore

We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, here are 8 online marketing statistics that you definitely cannot ignore:

Read more
January 07

Display Network Image Ads with AdWords

If you are considering image/display advertising for your business or organization, you should consider utilizing image ads with Adwords to do this. You can run image ads across the Google Display Networks (GDN) and continue to pay on a cost-per-click basis instead of a CPM (Cost-per-thousand impression) basis which most other platforms will require you to do. CPC ensures that you are only paying for people that have at least a bit of interest in your ad. Your ads can be incredibly targeted as well. With the Google Display Network you can target your ads based on:

Read more
January 02

Visual Search Ads - What They Mean for Small Business

Google is now in the testing phases of visual search ads which allow for large banner ads in the search results page when a branded term is searched. See example below:

Read more
December 31

6 Tips for Setting a Marketing Budget for AdWords

This is a common question among most businesses and organizations that have considered using AdWords...and unfortunately the answer is not simple. Here are 6 tips if you are planning your 2014 marketing budget.

Read more
December 13

Combating Showrooming In Your Store

Showrooming - The act of examining merchandise or products in a store and then buying it online, often for lower prices. 35% Of All Americans Engage In Showrooming Combating showrooming can be tricky. Regardless of smartphone ownership, 35% of Americans engage in showrooming. Ultimately, this means a whopping $217 BILLION spent online instead of in stores, after the product had been looked at in stores. This is obviously a huge loss for local retailers. The most showroomed stores are big names such as Bed Bath & Beyond, PetsMart, Toys 'R' Us, and Best Buy. In rural areas such as Bradford, PA, it's the smaller stores that really suffer. These are not huge corporations, these are small, family-owned businesses that truly depend on those sales. They tend to provide more value and service than online retailers and can use that to their benefit when trying to reduce the showrooming that happens with their store. Combating In Store Comparison Shopping Mobile devices have made in-store ...

Read more
December 11

Small Businesses MUST Embrace Mobile Pay-Per-Click (PPC) & Click-To-Call

70% of mobile searchers use click to call... - Google Study (http://p80.us/3b7433) Picture this. You're out for lunch with a friend, planning to do a little Christmas shopping afterwards so you start putting together your list of gifts on your smartphone. While you're at it, you start adding the stores that might have some of the gifts you want to buy. Of the stores, you ask: Are the gifts in stock? How long are they open? Do they have any sales going on? All questions that you could go online to get answers for IF the small businesses have websites that are regularly updated. What we tend to see is that most small business owners barely have enough time to get their normal daily tasks done, let alone update their websites/social media/etc...! Since you are already on your smartphone, it would probably be faster/easier to just call the stores. I bet you don't have them on speed dial, and you're more than likely NOT carrying a phone book with you, so you turn to trusty ole Google! A ...

Read more