How PPC Works for Search Engine Advertising
Although pay-per-click advertising has been around for quite a while now, it's still very common for new clients of ours to ask us to explain how PPC works. This will be a very beginners-level post, but I hope it will help any businesses or nonprofits that have been considering using PPC to get started. For this post we are going to focus on Google Adwords because it is the most common PPC platform.
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