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December 03

Google Grants for 501(c)(3) Organizations

We can't deny that Google is a part of our everyday lives. It is absolutely amazing that really not that long ago there was no Google. In 2006 the verb "Google" was even added to the dictionary. If you think about it...that's kind of crazy!

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November 28

Happy Thanksgiving from protocol 80, Inc.

Thanksgiving infographics? Yes, those exist.

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November 28

Using Sponsored Advertising for Small Business Saturday

One of the best things about AdWords is that it lets the little guys compete directly with the big guys. Obviously there are limitations, but putting a valiant effort towards a small campaign can yield a huge return-on-investment. Here are some tips for getting a campaign up and running for Small Business Saturday...and you can even have it up and running today. The next few days there will be fierce competition in the online retail space, so your Small Business Saturday campaign is going to be small and incredibly targeted.

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November 27

Don't Waste Your Pay-Per-Click Budget on Homepage Visits

So, you've decided to invest in a marketing tactic that you can actually measure, adjust and see real results from? You're psyched out of your mind about the idea of highly targeted prospects finding your website. You can't wait for the quote requests, orders or donations to start coming in.

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November 26

AdWords Quality Score in Layman's Terms

I find myself explaining the importance of quality score on a fairly regular basis. When explaining it to someone with little undertsanding of AdWords, they can have a hard time grasping it. But, if you are using AdWords, it is one of the most important factors for you to pay attention to. So do you know what it is? No? Well let me explain.

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November 22

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions about PPC and why they shouldn't/couldn't/wouldn't think about, including:

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November 14

Google Universal Analytics

Want to know more about the traffic that is coming to your website? With Universal Analytics you can learn more about the age, gender, and interests about your website traffic. This can come in handy for future marketing purposes. There should only be a few things that need done to get your tracking switched over. Want to know more about some of the features, here is a good article from PRDaily.com.

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November 12

Good Content vs. Great Content

The Makeup of Content on the Web. Fictional Chart A

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What Social Platforms Are Out There and Which One Should I Use?

The use of social media for marketing generally follow a number of goals, including driving website traffic, making contact with prospects, enhancing brand awareness, developing your organization’s personality, and enhancing productivity through online collaboration.

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October 18

Steps to Start a Conversation on Social Media and Keep Followers Engaged

1. Listening is the first and most important step to starting engaging conversations with your followers. In order to know what your audience is interested in, you need to know who they are, what they want, and why they come to you. Pay attention to the conversation that’s already happening on your page and on competitor social media pages to learn about your customers.

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