INBOUND MARKETING BLOG

Good Content vs. Great Content

• By Josh Curcio

The Makeup of Content on the Web. Fictional Chart A

What Social Platforms Are Out There and Which One Should I Use?

• By Jenny

The use of social media for marketing generally follow a number of goals, including driving website traffic, making contact with prospects, enhancing brand awareness, developing your organization’s personality, and enhancing productivity through online collaboration.

Steps to Start a Conversation on Social Media and Keep Followers Engaged

• By Jenny

1. Listening is the first and most important step to starting engaging conversations with your followers. In order to know what your audience is interested in, you need to know who they are, what they want, and why they come to you. Pay attention to the conversation that’s already happening on your page and on competitor social media pages to learn about your customers.

How to Close the Loop Between Print and Web Advertising

• By Jenny

Do I need a Web Marketing Coach?: Why It’s Okay to Admit You Need Help

• By Jenny

Seeking out an internet marketing coach is not a sign of weakness or failure. If you decide to hire a web marketing coach to help with your business, it doesn't even mean you think you won't succeed on your own. Hiring a coach or mentor is a sign of dedication to your cause. It shows that you believe in your product and service and want the company to have every advantage and the best chance of success.

Using Google Analytics to Improve Your Manufacturing Website

• By Josh Curcio

Do you really want to take your manufacturing website to the next level? Make it difficult for the competition to keep up? Generate more traffic...leads...sales? OF COURSE YOU DO!

How Manufacturers Can Use Content Marketing

• By Josh Curcio

One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because nobody wants to read it. Well, that is just not true. Yes, not absolutely everyone wants to read about the ins-and-outs of powdered metal or how to use reclaimed material to make a remelt alloy used in stainless steel production...but, someone does. Here is the important factor, that someone that wants to read it is probably someone in your industry. That person might be a purchaser, potential employee, a current customer, or yes, even a competitor. Don't be worried though, we're not telling you to give away proprietary information. The content we are recommending you create will be valuable to the readers, it will make you the go-to information source for the industry, it will help you rank better in search, it will show your potential buyers you know what you are talking about, it will help you leap tall ...

The Mobile Web: Why Your Company Can’t Succeed Without It

• By Jenny

Use of the mobile web has dramatically increased in recent years, so much that smartphone sales have become bigger than PC sales. In 2012, about 28% of internet usage came from mobile phones, and 62% of smartphone users went online with their phone every day. In 2011, $241 billion in transactions were completed on mobile devices. Within the next five years, this amount is expected to reach $1.3 trillion.

3 Reasons Manufacturers Cannot Ignore SEO

• By Josh Curcio

It's generally understood that ALL businesses need a website. While it is usually more of an uphill battle with the B2B industry to convince them that it can be a useful tool instead of merely an online brochure it is something that B2B companies and manufacturers really need to understand if they are going to compete in the digital age. Here are a few common things we hear from stubborn businesses:

Website Redesigns: 10 Mistakes to Avoid with Your New Site

• By Jenny

While there are a lot of reasons to redesign your site, there are also a lot of reasons to be careful when you do. A redesign can make it easier to update your website and eliminate bugs. It can make the site more appealing and easy to use for your customers, and it can make it more suited to search engines, especially if you switch to responsive design. However, if you don’t do your research ahead of time, you can risk running into problems with functionality, angering current users, or destroying your ranking in search results.