1. Listening is the first and most important step to starting engaging conversations with your followers. In order to know what your audience is interested in, you need to know who they are, what they want, and why they come to you. Pay attention to the conversation that’s already happening on your page and on competitor social media pages to learn about your customers.
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Seeking out an internet marketing coach is not a sign of weakness or failure. If you decide to hire a web marketing coach to help with your business, it doesn't even mean you think you won't succeed on your own. Hiring a coach or mentor is a sign of dedication to your cause. It shows that you believe in your product and service and want the company to have every advantage and the best chance of success.
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Do you really want to take your manufacturing website to the next level? Make it difficult for the competition to keep up? Generate more traffic...leads...sales? OF COURSE YOU DO!
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One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because nobody wants to read it. Well, that is just not true. Yes, not absolutely everyone wants to read about the ins-and-outs of powdered metal or how to use reclaimed material to make a remelt alloy used in stainless steel production...but, someone does. Here is the important factor, that someone that wants to read it is probably someone in your industry. That person might be a purchaser, potential employee, a current customer, or yes, even a competitor. Don't be worried though, we're not telling you to give away proprietary information. The content we are recommending you create will be valuable to the readers, it will make you the go-to information source for the industry, it will help you rank better in search, it will show your potential buyers you know what you are talking about, it will help you leap tall ...
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Use of the mobile web has dramatically increased in recent years, so much that smartphone sales have become bigger than PC sales. In 2012, about 28% of internet usage came from mobile phones, and 62% of smartphone users went online with their phone every day. In 2011, $241 billion in transactions were completed on mobile devices. Within the next five years, this amount is expected to reach $1.3 trillion.
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It's generally understood that ALL businesses need a website. While it is usually more of an uphill battle with the B2B industry to convince them that it can be a useful tool instead of merely an online brochure it is something that B2B companies and manufacturers really need to understand if they are going to compete in the digital age. Here are a few common things we hear from stubborn businesses:
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While there are a lot of reasons to redesign your site, there are also a lot of reasons to be careful when you do. A redesign can make it easier to update your website and eliminate bugs. It can make the site more appealing and easy to use for your customers, and it can make it more suited to search engines, especially if you switch to responsive design. However, if you don’t do your research ahead of time, you can risk running into problems with functionality, angering current users, or destroying your ranking in search results.
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Generating valuable content is one of the most critical aspects of ranking well in search results, and it will help you achieve inbound links and generate more leads. Depending on the size of your company, your content plan will vary, but a good goal to aim for is producing five small content pieces each week (one per business day) and one large content piece per month. You see on the chart below that content marketing is one of the fastest growing lead prospecting channels. Why? Because it works!
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If you're an owner or have ever worked at a manufacturing company...particularly in the offices, you'll know that often times the staff is spread thin. Sometimes you have HR people that are also your accountants, you've got your CFO handing IT services and one we see quite frequently, sales people or administrative assistants managing the website. Here's the thing, the people handling jobs that aren't already their own already have jobs! It's not even that they are not willing or even eager to help out, it's that these "side" jobs are not their priority and they get pushed to the side.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
