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August 01

Content Marketing: Major Types of Content

Generating valuable content is one of the most critical aspects of ranking well in search results, and it will help you achieve inbound links and generate more leads. Depending on the size of your company, your content plan will vary, but a good goal to aim for is producing five small content pieces each week (one per business day) and one large content piece per month. You see on the chart below that content marketing is one of the fastest growing lead prospecting channels. Why? Because it works!

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July 31

Why a Manufacturer's Website Will Die Without an Easy to Use CMS

If you're an owner or have ever worked at a manufacturing company...particularly in the offices, you'll know that often times the staff is spread thin. Sometimes you have HR people that are also your accountants, you've got your CFO handing IT services and one we see quite frequently, sales people or administrative assistants managing the website. Here's the thing, the people handling jobs that aren't already their own already have jobs! It's not even that they are not willing or even eager to help out, it's that these "side" jobs are not their priority and they get pushed to the side.

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Making Sure Your Site Survives Google Updates

Google is a business, like anyone else, and they improve their business by making sure their customers are happy, and that means everyone who uses Google to find things they need. That’s why Google occasionally updates their search algorithms: to return more relevant and higher quality results.

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Content Marketing: The Changes You Need to Know About

Content marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip commercials or ads and simply ignore traditional marketing, the idea that “content is king” has never been more true.

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November 05

A History Lesson in Marketing

Sometimes marketers think of great ideas...sometimes they think of bad ideas. Most of them have same goals however...get you to do something. If you come across a marketer that doesn't want to talk about goals you should talk to someone else! One thing is for certain, the way we do marketing has changed DRAMATICALLY! Take a look at this infographic from Hubspot. What type of marketing are you most responsive to as a consumer? Do you even know?

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August 03

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.

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August 03

protocol 80 Office in Bradford, PA

It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church many many years ago and more recently was used by a small business to engineer electrical things for the medical industry. Below is a photo from the Bradford Era of our office from 1949 when it was the 2nd Free Methodist Church.

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November 09

Google Plus Brand Pages

Good news! You can now create a brand page on Google Plus. Many of you had probably already done this prematurely and had the page removed. Now you can safely create a page for your business or organization and it will not be removed by Google. Here is what you need to know so far.

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November 07

Social Media and Nonprofits

We spoke at a nonprofit conference last week, discussing social media. One thing is certain, everyone wants to be involved, but there tend to be obstacles. Whether it's lack of staff, time or a strict gatekeeper, many of them have a hard time doing what they would really like to do with their social media strategy. I came across this infographic and thought the attendees of the conference might want to know what people are already talking about in the nonprofit online world. Good news if you have anything to do with animals! Infographic courtesy www.craigconnects.org.

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November 02

It's Movember at protocol 80

Movember. Mustache season. More importantly, time to raise funds and awareness for men's health. A couple of us at protocol 80 have joined a Movember team and hope to use social media to help our teams success. The Background Movember participants will start on 11/1 completely clean shaven. For me, this was odd. I have had a beard for more than 6 years. Now through the end of the month, we have committed to keeping, growing, and grooming only a mustache. In hopes to get my first donation, I will not post a photo of my clean shaven face until that first donation comes through. Throughout the month, the more donations I get the more pictures I will post. We will even take recommendations as to how to style our mos...but the donations have to come in. Official Movember rules can be found here. Our Story I wanted to start a team because there is certainly not enough attention given to men's health in my opinion. This is a fun way to help and we hope that we can be successful raising ...

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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