Content marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip commercials or ads and simply ignore traditional marketing, the idea that “content is king” has never been more true.
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Sometimes marketers think of great ideas...sometimes they think of bad ideas. Most of them have same goals however...get you to do something. If you come across a marketer that doesn't want to talk about goals you should talk to someone else! One thing is for certain, the way we do marketing has changed DRAMATICALLY! Take a look at this infographic from Hubspot. What type of marketing are you most responsive to as a consumer? Do you even know?
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One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.
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It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church many many years ago and more recently was used by a small business to engineer electrical things for the medical industry. Below is a photo from the Bradford Era of our office from 1949 when it was the 2nd Free Methodist Church.
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Good news! You can now create a brand page on Google Plus. Many of you had probably already done this prematurely and had the page removed. Now you can safely create a page for your business or organization and it will not be removed by Google. Here is what you need to know so far.
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We spoke at a nonprofit conference last week, discussing social media. One thing is certain, everyone wants to be involved, but there tend to be obstacles. Whether it's lack of staff, time or a strict gatekeeper, many of them have a hard time doing what they would really like to do with their social media strategy. I came across this infographic and thought the attendees of the conference might want to know what people are already talking about in the nonprofit online world. Good news if you have anything to do with animals! Infographic courtesy www.craigconnects.org.
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Movember. Mustache season. More importantly, time to raise funds and awareness for men's health. A couple of us at protocol 80 have joined a Movember team and hope to use social media to help our teams success. The Background Movember participants will start on 11/1 completely clean shaven. For me, this was odd. I have had a beard for more than 6 years. Now through the end of the month, we have committed to keeping, growing, and grooming only a mustache. In hopes to get my first donation, I will not post a photo of my clean shaven face until that first donation comes through. Throughout the month, the more donations I get the more pictures I will post. We will even take recommendations as to how to style our mos...but the donations have to come in. Official Movember rules can be found here. Our Story I wanted to start a team because there is certainly not enough attention given to men's health in my opinion. This is a fun way to help and we hope that we can be successful raising ...
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One of the nations largest banks has been missing from the Facebook landscape until just recently. They have launched a new Facebook page in which they want to keep you up to date on what is happening in the PNC world. So far they are off to a pretty decent start by responding to customer service comments that come through the news feed. One thing that struck me as odd is adding a guidelines (rules) tab for using their page.
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If you have not heard or checked out Klout.com, it is essentially an easy way to measure your online influence. Each person has a Klout score provided they are involved with social media in some way. Even users that do not participate are assigned a Klout score based on their interaction with the social world. To keep it simple, the more people you can reach and the more people that interact with your content and more importantly amplify your content, the higher Klout score you will have. For more details, check out their frequently asked questions section.
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I had the opportunity to attend the Inbound Marketing Summit 2011 in Boston this year along with Donny and Josh, and one of the biggest takeaways from a developer's standpoint is that the best way to enhance user and customer experience with the websites and applications we develop is to add elements of personalization - this creates a "sticky" experience that keeps folks coming back for more over time. So what is a personalized experience?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
