We've said it before and we'll say it again...you need to urge people to check in at your locations using location-based social media services. Yes, you will get some check-ins if you don't, but the volume and quality will be greater if you do. This is true everywhere but even more relevant for small businesses running brick-and-mortar establishments in rural areas. Check-in services are still relatively new and many rural areas are behind the game in these types of things. With a little awareness and activity amongst friends, the ability to take advantage of these services from a marketing perspective is much greater. Aside from putting a sign on your front door asking for check-ins, one of the easiest ways to get people to participate is to have a special offer.
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