This probably comes as no surprise, but as the title indicates, most marketers are increasing the social media spending this year according to Effie Worldwide and Mashable. More specifically, 70% of the marketers surveyed intend to increase their social media investment by 10% or more.
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If you aren't a brick and mortar establishment, you can ignore this post for the most part. If you are...do you urge people to check in at your location? Do you understand the power? The risks?
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If you have an internet connection, you have heard of Amazon.com. Haven't heard of them? Close your web browser. For those of you still with me, you probably now the ginormity (yup, I made that word up) of Amazon. They have products in every category imaginable, sell apps for smartphones, have movie rentals, MP3 downloads, and even offer staple grocery buying. Whats more, they have the cheapest prices the vast majority of the time, ship their products at the speed of light and have been around since the birth of the net for commercial use. When you think of ecommerce, you should think of Amazon.
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Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to the Like button - whenever a user clicks one a small Facebook popup window will appear allowing the user to share a page to their Facebook friends, Groups or by email.
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Wordpress is a powerful blog platform, but is it powerful enough to run your entire website? There are definitely pros and cons to using it as your full website, so let's discuss.
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We work with quite a variety of businesses in terms size and sophistication. Some have invested appropriately in their web marketing and continue to hone the marketing channel, while others are playing catchup and trying to stretch their budget as far as possible. In both cases, we continue to encourage our clients and prospects to think big, even if they don't have the budget for it yet.
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One aspect of your website that can go a long way to improving your SEO rank is URL structure. What's a URL? A URL, or Uniform Resource Locator, is essentially the address to your website. For example, protocol 80's URL is www.protocol80.com. If your business has a website there's a pretty good chance you also have a URL, but have you ever taken a look at how your URL changes as you navigate around your website? URL structure often gets overlooked, but in today's post I'm going to show you the right and wrong ways to format your website's address.
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If you have a history with AdWords display network, you know that it lacks at times. It's always nice to get the additional impressions, but depending on your industry, visitor quality can be extremely low. If you aren't choosing the networks your ads will be shown, Google is trying to guess where your site would be relevant. They may get some of the networks right...but they can also get some extremely wrong. Yes, you can exclude certain networks, but I am confident there are many small businesses out there that pay no attention to where the ads are running...or aren't even aware their ads are showing in the content network. I recommend you start paying attention. You can now help Google better understand where to show your ads with Topic Targeting
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As a business, you have to have a handle on who you're targeting and who your prospects really are. With social media sites, there's no longer an excuse to not know your prospects. Here're the steps that we recommend:
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
