• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020
September 22

Switching Marketing Agencies: 8 Red Flags to Look Out For

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

Read more
September 16

How to Measure Inbound Marketing ROI

“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

Read more
September 01

How to Create a B2B Content Strategy in 6 Simple Steps

Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.

Read more
August 31

Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing

Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the acquisition of one company by another.

Read more
August 31

Inbound Marketing Plan For New Products

From the countless hours spent creating blueprints, mockups, and implementing design changes, bringing a new product to market is a major investment for any business. But the hard work doesn’t stop once the product is created. To ensure a successful product launch, it’s crucial to develop a strategic marketing plan that efficiently gets your product out in front of different audiences.

Read more
August 25

Over-optimization | When SEO Goes Sour

From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?

Read more
August 17

protocol 80's Annual Company Picnic 2022

The view to the water from our pavilion at Willow Bay.

Read more
July 27

Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan

A new quarter. A fresh start. Time to try new things and attract new business.

Read more
July 26

Perspective: Inbound Strategy for B2B Companies

Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.

Read more
July 25

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

You’re already behind if you’re not paying attention to your competitors’ marketing.

Read more


Our Blogs, Direct to Your Inbox!

How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

Learn More