2 Advanced Features Every Realtor's Website Should Have
Welcome back for another round of helping real estate agents get their web marketing acts together. This is the 4th post in this series so be sure to read the other 3:
Read more
March 25
March 24
Time for Sponsored Advertising Spring Cleaning
Unfortunately it is not quite looking like spring around here yet...but that doesn't mean you can't start your spring cleaning. A good place to start since it will be indoors is your sponsored advertising accounts. If you are like many small businesses you probably let your campaigns get stale. Just because something worked once, doesn't mean it will continue to work. Just like your website content, we recommend keeping your PPC content fresh as well.
Read more
March 18
How to claim your business on Gowalla
Just show me how >> Congratulations, you made it to the end of the week! I've been writing about getting started on various free location-based services for 5 days now, all of which can be used to drive traffic to your brick-and-mortar business. They're fun, they're easy and getting started takes seconds so why not try them all? Today I'm going to tell you about a service that gets slept on a lot (in my opinion). It's similar to Foursquare, but it's a much more beautiful and game oriented check-in service.
Read more
March 17
How to claim your business on Yelp
Just show me how >> Some of us in the protocol 80 office are Foursquare people, but some others prefer Yelp. Generally speaking that's the way it works with the latest technologies, especially when it comes to location-based services like the ones I've been writing about this week. The good news is that it's just as simple to get started by claiming your business on Yelp as it is on the other services I've mentioned - so let's get started!
Read more
March 16
How to claim your business on Facebook Places
Just show me how >> There's a very good chance you already know about Facebook and the importance of having a business page there for customers and prospects to use to interact with your small business. With that said, did you know that people can now check-in to your brick and mortar location from Facebook? What's more they can even check in the people they're with, which has a huge potential of exposing your business to people who didn't know about it. Facebook is far and away the most popular social network in the world, so any chance to get some extra eyeballs there should be welcomed with open arms by yours or anyone else's small business. So then, it's time to claim your Facebook Places listing!
Read more
March 15
How to claim your business on Foursquare
Just show me how >> Last week I wrote about the new revisions to Foursquare in Foursquare 3.0, and there are some pretty great features for users of the app, such as myself. However, Foursquare also announced some enticing new features available to merchants that'll help you attract new customers to your location and also support repeat business all for free! If you're still not listed on Foursquare now's the time to get started, so what's first? Claiming your business of course!
Read more
March 14
How to claim your business on Google Maps
Just show me how >> Last week I wrote about the new Foursquare 3.0 updates and all of the cool goodness business owners can take advantage of to attract and keep customers at their location, but if you're new to location-based services like Foursquare, Yelp, Facebook Places and even Google Maps you might be wondering how to get started with managing your business on these websites. The first and most-important step is to claim your business! It's free, it's easy, and before you know it you'll be up and running which lets people check-in and review to their hearts content. Let's get started with Google Maps
Read more
March 11
The Social World Comes Together During Natural Disasters
First and foremost I would like to say that our thoughts are with the people of Japan and other areas that have been affected by this morning's earthquake and tsunami.
Read more
March 10
3 Ways Realtors Can Spread The Word For New Properties Online
If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:
Read more
March 10
Mobile Web Marketing Tactics That Realtors Should Use
If you caught my post yesterday, you learned that I think Real Estate Agents' websites can really use some work. Today, I want to go over what I consider to be some missed opportunities in the mobile realm of web marketing by realtors in rural areas.
Read more
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
