• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020
March 25

An Introduction to Podcasting for Small Businesses

One of our newest brand marketing initiatives here at protocol 80 is podcasting, and although the idea of creating a podcast can seem intimidating to a novice, having started from scratch and gotten a podcast rolling I'd have to say it's much easier than most folks assume. There are plenty of free services available that make the process a lot easier, and if done right it can be pretty fun! As a result, I decided to throw together a quick set of tips for any small business looking for a new way to reach prospect clients.

Read more
March 25

2 Advanced Features Every Realtor's Website Should Have

Welcome back for another round of helping real estate agents get their web marketing acts together. This is the 4th post in this series so be sure to read the other 3:

Read more
March 24

Time for Sponsored Advertising Spring Cleaning

Unfortunately it is not quite looking like spring around here yet...but that doesn't mean you can't start your spring cleaning. A good place to start since it will be indoors is your sponsored advertising accounts. If you are like many small businesses you probably let your campaigns get stale. Just because something worked once, doesn't mean it will continue to work. Just like your website content, we recommend keeping your PPC content fresh as well.

Read more
March 18

How to claim your business on Gowalla

Just show me how >> Congratulations, you made it to the end of the week! I've been writing about getting started on various free location-based services for 5 days now, all of which can be used to drive traffic to your brick-and-mortar business. They're fun, they're easy and getting started takes seconds so why not try them all? Today I'm going to tell you about a service that gets slept on a lot (in my opinion). It's similar to Foursquare, but it's a much more beautiful and game oriented check-in service.

Read more
March 17

How to claim your business on Yelp

Just show me how >> Some of us in the protocol 80 office are Foursquare people, but some others prefer Yelp. Generally speaking that's the way it works with the latest technologies, especially when it comes to location-based services like the ones I've been writing about this week. The good news is that it's just as simple to get started by claiming your business on Yelp as it is on the other services I've mentioned - so let's get started!

Read more
March 16

How to claim your business on Facebook Places

Just show me how >> There's a very good chance you already know about Facebook and the importance of having a business page there for customers and prospects to use to interact with your small business. With that said, did you know that people can now check-in to your brick and mortar location from Facebook? What's more they can even check in the people they're with, which has a huge potential of exposing your business to people who didn't know about it. Facebook is far and away the most popular social network in the world, so any chance to get some extra eyeballs there should be welcomed with open arms by yours or anyone else's small business. So then, it's time to claim your Facebook Places listing!

Read more
March 15

How to claim your business on Foursquare

Just show me how >> Last week I wrote about the new revisions to Foursquare in Foursquare 3.0, and there are some pretty great features for users of the app, such as myself. However, Foursquare also announced some enticing new features available to merchants that'll help you attract new customers to your location and also support repeat business all for free! If you're still not listed on Foursquare now's the time to get started, so what's first? Claiming your business of course!

Read more
March 14

How to claim your business on Google Maps

Just show me how >> Last week I wrote about the new Foursquare 3.0 updates and all of the cool goodness business owners can take advantage of to attract and keep customers at their location, but if you're new to location-based services like Foursquare, Yelp, Facebook Places and even Google Maps you might be wondering how to get started with managing your business on these websites. The first and most-important step is to claim your business! It's free, it's easy, and before you know it you'll be up and running which lets people check-in and review to their hearts content. Let's get started with Google Maps

Read more
March 11

The Social World Comes Together During Natural Disasters

First and foremost I would like to say that our thoughts are with the people of Japan and other areas that have been affected by this morning's earthquake and tsunami.

Read more
March 10

3 Ways Realtors Can Spread The Word For New Properties Online

If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:

Read more


Our Blogs, Direct to Your Inbox!

How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

Learn More