If you caught my post yesterday, you learned that I think Real Estate Agents' websites can really use some work. Today, I want to go over what I consider to be some missed opportunities in the mobile realm of web marketing by realtors in rural areas.
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Foursquare, the popular socially-aware check-in game has moved to version 3.0 this week, and that means there are loads of cool new features to keep both users and merchants happy. If you haven't investigated Foursquare as an inbound marketing platform, and certainly if you've never tried the app out for yourself, now's the time!
Read moreIf you aren't aware, Google likes to buy things. A lot of things. Whether or not it is to eliminate the competition or to actually better their products, some people believe that these acquisitions go against the Google motto, "don't be evil". In the past I can say I would have agreed. Not entirely in a bad way, (I still love you Google) but there were times I thought their purchasing was somewhat unethical.
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Did you successfully send out the first email blast for your small business? If you don't feel like you are ready, please take a look at the first 6 parts of the series:
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Welcome to our blog's 200th post! I'm very excited to be the 200th post writer (fist pump!), and to have had the opportunity to write so many articles that I hope help your small businesses to be better web marketers!
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Eric Schmidt, CEO of Google, recently did a keynote in which he described the rate at which mobile device usage is growing, and moreover how folks are turning to the mobile web for information, entertainment and shopping faster than anyone at Google expected. There are certain topics in the tech industry as it relates to small businesses that are "sometime soon" topics. What I mean by that is there are some awesome tools that a small business can apply now to jump ahead of the curve (and benefit greatly as a result), things like QR codes, location-based services and tablet computing devices like the iPad. Then there are more pertinent aspects of the web and technology that, if you haven't already explored or developed a strategy for you're missing the boat. The most obvious among these are establishing a brand on the most popular social networks, but now more than ever it's increasingly important to have a mobile strategy...after all, that's how your customers and prospects are trying ...
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Time to move on in our efforts of making you a MailChimp pro! Take a second to catch up on the first 4 from the series.
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Last night, our friends at Google announced a fairly large algorithm change for the better. From now on they are going to negatively rank websites that are content farms, have no quality content for users, and are all around terrible sites.
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I love my barber. He's an older gentlemen, and he remembers the time when caring about your customers meant something and was a vital part of keeping them. I'm not just saying he makes sure I'm happy with my haircut, or that I have a positive experience when I visit his shop. Rather, he makes a note of what I like, he asks about my family, and he generally takes interest in what's going on in my world. As a result, I walk out of the shop with a smile on my face every time I see him and recommend his services with every chance I get.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
