MailChimp for Small Businesses Part 4
I'm not going to require you to read the first 3 parts of the series...but it is in your best interest. I have faith that you'll do what's right. Just in case you need a refresher:
Read more
February 23
February 22
Facebook Says No More FBML, Marketers Rejoice!
What the heck is FBML you ask? It's not important now really, but it was Facebook's own markup language like HTML. It was also a giant pain in the hind for marketers. Just because you don't program/script/develop doesn't mean you should ignore this post.
Read more
February 21
Should Twitter Remove the 140 Character Limit?
I read a pair of contradictory blog posts this weekend, one stating that Twitter needs to break through the 140 character limit for messages in order to grow market share, and another that discussed why the 140 character limit is appropriate and that there are other, more pressing needs for Twitter to address in order to continue gaining in popularity. This topic is one I touched on very briefly during episode 4 of the protocol 80 o'er coffee podcast, but since it has gained attention since then I figured I'd post my thoughts here. Are you ready? Let's do this thing!
Read more
February 18
MailChimp for Small Business Part 3
Moving on in the MailChimp series, let's get you another step closer to sending out professional email marketing messages by creating your list If you haven't already please read the first 2 parts in my MailChimp series:
Read more
February 18
Be More Recognized In Google By Being Active On Twitter, Flickr, Quora
We have long been supporters of small businesses being active on twitter and the other social networks as a way to learn and share the great content that they develop. While Google's newest Social Search isn't completely new, they have made some changes that make being involved with social media and growing your followers very important.
Read more
February 18
How Kenneth Cole Could Have Avoided Tweet Hell
A couple weeks ago I wrote a post about Kenneth Cole's tweet that angered the twitosphere. As a refresher, he tweeted:
Read more
February 16
Social Media and the Headline News Cycle
I'll admit it, my addiction to social media has reduced my attention span just a bit. One of the downsides about constantly being bombarded with news and friend updates every moment of the day is that it becomes harder to click on everything posted in your Facebook or Twitter feed. As a result, it's more important than ever (as a content producer) to think about your approach to headlines - whether that's in your blog posts, Facebook link titles or Twitter posts.
Read more
February 15
MailChimp for Small Businesses Part 2
I am confident that you have read the first post in the series, MailChimp for Small Businesses Part 1. If not, take a second to read it. It is important that you understand the basics of email marketing before going on. Getting in the right mindset is a good start to your strategy. I apologize if the series goes a little slow, but I want to be sure that every small business is able to understand and get themselves going.
Read more
February 14
February 11
Facebook Pages Get the Profile Treatment
One of the first things we always tell folks when they're starting to establish a presence on Facebook is the importance of setting up a personal profile (Dave Kemick) before you create a business page for your company or brand (protocol 80). Even if you don't want a personal profile it's a necessity, but up until very recently the functionality of one versus the other could be quite confusing. Do I invite people to events from my personal profile or business page? Can I post as my business, or does everything have to go through my own profile? Fortunately a lot of this just got a whole lot easier with the launch of the new redesigned Facebook pages and page functionality! Let's run down the brand new goodies...
Read more
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
